izvorni znanstveni članak / original scientific article UDK: 316.66:159.923 Primljen/received: 12.12.2021 SNOBIZAM KAO NOVI SISTEM VRIJEDNOSTI Jasmin PECO Dijana IVANIŠEVIĆ University of “Džemal Bijedić” Mostar, University of “Džemal Bijedić” Mostar, Faculty of Education Faculty of Education Sjeverni logor b.b. 88104 Mostar, B&H Sjeverni logor b.b. 88104 Mostar, B&H E-mail: jasmin.peco@unmo.ba E-mail: dijana.ivanisevic@unmo.ba Jasmina GERIN University of “Džemal Bijedić” Mostar, Faculty of Education Sjeverni logor b.b. 88104 Mostar, B&H E-mail: jasmina.gerin@unmo.ba ABSTRACT Ovaj rad analizira i problematizira fenomen snobizma kao sveprisutnog oblika sistema vrijednosti u savremenom društvu. Možemo kazati da današnji svijet počiva na obliku ponašanja koji je, slobodno rečeno, dehumaniziran, narcisoidan i, u želji za što većom samopromocijom, izuzetno materijaliziran. Tome je doprinijela i globalizacija te ubrzan protok usluga, roba i ljudi, čime se stvorila jedna hibridna globalna kultura i njoj pripadajuće vrijednosti. Ovakve okolnosti predstavljaju podlogu za stvaranje jednog svjetonazora i načina života koji posebno dolazi do izražaja u 21. stoljeću, stoljeću tehnologije, kada je vrlo lahko predstaviti iskrivljenu i prema sebi konstruiranu verziju sebe. Rad problematizira i aktualizira, sa sociološkog i psihološkog stanovišta, karakteristike snoba i njegovu društvenu poziciju. Ključne riječi: snob, snobizam, kultura, sistem vrijednosti This paper analyzes the phenomen of snobbery as a all present form of value system in modern society. We can say that today’s world rests on a form of behavior which is, frankly speaking, dehumanized, narcissistic, and in desire of greater self-promotion, extremely materialized. Globalization and the accelerated flow of services, goods and people, have also contributed to this, creating a hybrid global culture and its associated values. Such circumstances are the basis for the creation of a worldview and way of life that is especially evident in the 21st century, the century of technology, when it is very easy to present a distorted and self-constructed version of oneself. The paper problematizes and actualizes, from a sociological and psychological point of view, the characteristics of the snob and his social position. Key words: snob, snobbery, culture, value system