RESEARCH ARTICLE
The Perks of Being Female: Gender Stereotypes
and Voters’ Preferences in Brazil
Natalia Lucciola
Secretary of Education, Rio de Janeiro, Brazil
Corresponding author. Email: nat.lucciola@gmail.com
(Received 09 February 2021; revised 14 January 2022; accepted 18 February 2022)
Abstract
Do voters rely on gendered stereotypes when evaluating candidates in Brazil? The
literature shows that gendered stereotypes about politicians can result in women being
consistently judged as unfit for office. This article investigates the influence of gendered
stereotypes on voters’ preferences in a context that combines severe female under-
representation and incentives for voters to rely on politicians’ personal attributes. In
two survey experiments, I identify the gendered stereotypes of politicians in Brazil and
estimate how they influence voters’ behavior toward hypothetical candidates who do or
do not comply with those stereotypes. The findings suggest that voters hold positive
stereotypes of women and a broad pro-female bias.
Keywords: gender; women; female politicians; Brazil; survey experiment; voter behavior;
stereotype; role congruence theory
Do voters hold gendered expectations about politicians that affect female
representation in Brazil? Theories about the contents of gendered stereotypes
and their application to candidate evaluations suggest that context matters. In a
highly personalized political system in which women remain outsiders, what are
voters’ expectations about the profile of a female politician, and to what extent
do these stereotypical predictions create gendered bias in voters’ preferences?
This article uses two survey experiments in Brazil to investigate how context
influences the contents of gendered stereotypes of politicians and whether
complying with the stereotypical profile affects voters’ evaluations of hypothet-
ical candidates.
Brazil every day seems further from being a political leader in the world, but
when it comes to female underrepresentation, it remains a front-runner. Some-
how, a country where women account for no more than 15% of elected repre-
sentatives managed to elect its first (and so far, only) female president, Dilma
© The Author(s), 2022. Published by Cambridge University Press on behalf of the Women, Gender, and Politics
Research Section of the American Political Science Association.
Politics & Gender (2023), 19: 2, 507–532
doi:10.1017/S1743923X22000113
https://doi.org/10.1017/S1743923X22000113 Published online by Cambridge University Press