ECOFORUM [Volume 10, Issue 3(26), 2021] IMPLEMENTATION OF DIGITALIZATION ON THE REVENUE CYCLE TO IMPROVE THE QUALITY OF DECISION MAKING MORE TIMELY IN INDONESIA YULISFAN Universitas Sumatera Utara, Medan, Indonesia yulisfan.learning@gmail.com Iskandar MUDA Universitas Sumatera Utara, Medan, Indonesia iskandar1@usu.ac.id Alexandru-Mircea NEDELEA University of Suceava, Romania alexandru.nedelea@usm.ro Abstract Revenue from product sales is the most important component for a company where the role of the information system in the revenue cycle plays an important role on capturing any single information related to the market, customers, availability of supplies for sale, payment systems from customers, product delivery time to customers, and how quickly this information can be gathered to become an information that can support decision making. This researchintends to get certainty that the use of digitizing the revenue cycle process will create a very positive impact on companies with better, faster, more accurate, and safer business considerations, as decision- making materials that can be made faster at any time. The method in this research uses descriptive methods to present a complete picture of social conditions or is intended for exploration and clarification of a social phenomenon or reality, by describing a number of variables. Digitalization in the revenue cycle can be done by implementing a barcode system and adding the existing information in the company database to a cellular tablet which become a tool for the sales team, so that the system will mutually integrate and update information data after the sales execution process is carried out. Prior to the system implementation, information can only be received by decision makers within the next 2 working days after the sales execution process is carried out. Keywords: Marketing information system, Revenue Cycle, Barcode system, Accounting information system. JEL Codes: M41, M31, O33 1. INTRODUCTION Revenue from sales of products is the most important component for the company because it is related to the company's performance to find out how big their market share is, how long this income can be converted from real products to cash, how much product inventory can be sold and whether All types of products are available according to customer requests, up to the evaluation of whether the customer can be given a credit facility or not. The revenue cycle is a method for defining and maintaining the process used for the completion of an accounting process in recording revenue generated from services or products provided by the company which includes the accounting process in tracking and recording transactions from the start, usually starting from receiving orders. of the customer or enter into an agreement with the customer, delivery the order to the customer and ends with receiving payment from the customer. The revenue cycle is a series of business activities related to processing business information in providing goods and services to customers and receiving cash as payment (Romney &Steinbart, 2015). In accordance with the current development of information technology, the role of information systems plays an important role in finding out things related to the market, customers, availability of supplies for sale, payment systems from customers, how long it takes for the products to be delivered to customers, and how quickly this information can be collectedto support top management’s decision making, which become a challenge for the management of the company to manage the information appropriately, quickly and integrated. The FMCG (Fast Moving Consumer Goods) marketing management system is a business sector that is included in the competition category in the global market. The distribution channel of the company is crucial to the success of the company's marketing strategy. The distribution channel of the company at the beginning, can only choose one of the direct distribution systems or the indirect distribution system, whereas now the company can combine both for effectiveness and efficiency.