Capriello, A & Rotherham, İ.D. (2009) Building a Preliminary Model of Event Management for Rural Communities based on the Impact of Stakeholder Networking Processes. Journal of Hospitality Marketing and Management, 16 (in press). 1 BUILDING A PRELIMINARY MODEL OF EVENT MANAGEMENT FOR RURAL COMMUNITIES BASED ON THE IMPACT OF STAKEHOLDER NETWORKING PROCESSES Antonella Capriello ∗ Ian D. Rotherham + ∗ Antonella Capriello, Assistant Professor of Marketing, University of Eastern Piedmont, Department of Business Studies and Environment, Via Perrone, 18, 28100 Novara, Italy, tel: ++39(0)321375.422- fax. ++39(0)321375.405; email: antonella.capriello@eco.unipmn.it. + Ian D. Rotherham, Reader and Director of the Tourism and Environmental Change Research Unit, Sheffield Hallam University, City Campus Sheffield, UK, S1 1WB, Tel: ++44(0)114 2252874; email: i.d.rotherham@shu.ac.uk.