Int. J. Technology Transfer and Commercialisation, Vol. 17, No. 1, 2020 19 Copyright © 2020 Inderscience Enterprises Ltd. Information technology adoption model in Indonesian creative industry clusters: toward strengthening competitive advantages Wawan Dhewanto*, Yuliani Dwi Lestari, Sri Herliana and Rafiati Kania School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha 10, Bandung, 40132, Indonesia Email: w_dhewanto@sbm-itb.ac.id Email: yuliani.dwi@sbm-itb.ac.id Email: sri.herliana@sbm-itb.ac.id Email: rafiati.kania@sbm-itb.ac.id *Corresponding author Abstract: The model of information technology (IT) adoption has been studied extensively from two main perspectives: a considered perspective to adopt IT, which underlines technology-organisation-environment (TOE) frameworks, and an impact perspective, which conceptualises performance implication as a tool to increase competitiveness. The objective of this study is to improve the holistic view of both perspectives in the context of competitive advantage in the firm associated with industrial clusters by combining both perspectives. This study chose Indonesian creative industry clusters regarding various institutions that have supported the growth of the burgeoning creative firm. To achieve this objective, a model of IT adoption assembled three considered factors of IT adoption (i.e., technology, organisational, environmental) and three performance implications (i.e., operation, innovation, and market). To test the model, a survey of 112 creative firms was conducted and PLS-SEM method was used to confirm the IT adoption model. The results confirm how creative firms within clusters adopt IT and confirm the IT adoption model as a competitiveness imperative in business activities. Keywords: competitive advantage; information technology adoption; creative industry; technology-organisation-environment; TOE; clusters. Reference to this paper should be made as follows: Dhewanto, W., Lestari, Y.D., Herliana, S. and Kania, R. (2020) ‘Information technology adoption model in Indonesian creative industry clusters: toward strengthening competitive advantages’, Int. J. Technology Transfer and Commercialisation, Vol. 17, No. 1, pp.19–42. Biographical notes: Wawan Dhewanto was awarded an Australian Development Scholarship (ADS) and completed his PhD at the Faculty of Business and Economics, Monash University, Australia. He joined the School of Business and Management (SBM), Institut Teknologi Bandung (ITB), Indonesia, in 2004, and he has been involved in developing Entrepreneurship and Technology Management (ETM) Research Group. He has become the head of the research group between 2012 and 2017. His research interest includes technology commercialisation, innovation cluster and entrepreneurship.