Association for Information Systems AIS Electronic Library (AISeL) PACIS 2009 Proceedings Pacific Asia Conference on Information Systems (PACIS) July 2009 INVESTGATING THE INTENTION OF PURCHASING DIGITAL ITEMS IN VIRTUAL COMMUNITIES Hee-Woong Kim Yonsei University, Republic of Korea, kimhw@comp.nus.edu.sg Joon Koh Chonnam National University, Republic of Korea Hyun Lyung Lee Yonsei University, Republic of Korea, lodestarhl@yonsei.ac.kr Follow this and additional works at: hp://aisel.aisnet.org/pacis2009 is material is brought to you by the Pacific Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2009 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Kim, Hee-Woong; Koh, Joon; and Lee, Hyun Lyung, "INVESTGATING THE INTENTION OF PURCHASING DIGITAL ITEMS IN VIRTUAL COMMUNITIES" (2009). PACIS 2009 Proceedings. 18. hp://aisel.aisnet.org/pacis2009/18 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)