International Journal of Linguistics, Literature and Translation (IJLLT) ISSN: 2617-0299 (Online); ISSN: 2708-0099 (Print) DOI: 10.32996/ijllt Journal Homepage: www.al-kindipublisher.com/index.php/ijllt Page | 221 Language Varieties of Woman's Conversation in Yutube Channel of Emma Watson in HeForShe Program: A Conversation Analysis Study Dr. Ammang Latifa Associate Professor, English Department, Graduate Program of Muhammadiyah University of Parepare, Indonesia Corresponding Author: Dr. Ammang Latifa, E-mail: latifa_ammang@yahoo.com ARTICLE INFORMATION ABSTRACT Received: November 17, 2020 Accepted: January 10, 2021 Volume: 4 Issue: 1 DOI: 10.32996/ijllt.2021.4.1.22 Language and gender are always being exciting topics to be discussed because gender is not only about the difference between men and women based on sex, but this is about the roles and status that determine the position between men and women (Maciuszek et al., 2019). This research aims to find out some language varieties used by Emma Watson on her conversation in International women's day 2015 in HeForShe video YouTube. This research is descriptive qualitative, and to obtain the data, the researcher took the video about the conversation of Emma Watson in International women's day 2015 on YouTube channel then analyzed some language varieties. The result of this research found that there were four types of varieties of communication utilized by Emma to present her goals in the conversation. These varieties include rising intonation, intensifier, super polite form, and avoidance of strong swear words. The majority of the language variety is frequently used by Emma to show her feeling about her seriousness, her emotion, her empathy, and to firm her statement, especially about gender equality. The majority of Emma's utterances based on women's language varieties are used to show her emotion as well as her seriousness. KEYWORDS Language Varieties, woman' s conversation, conversation analysis 1. Introduction 1 Language is a tool to convey what is in our minds; language is a one of the communication tools between one another (Reboul, 2015); (Abdul Munir et al., 2019). Everyone has the way in which they deliver their language, Sociolinguistic study about this. Sociolinguistic is a field that studies how people use the language related to the social structure (Udina, 2019). Sociolinguistic is a systematic study of the social uses of language (Robutca, 2016); (Chambers, 2015). Sociolinguistic kinds of language study talk about language and society, language and gender, language, and gender. Language and gender are always an exciting topic to be discussing (Lee, 2017). Gender is about the difference in roles between men and women, not merely about sex differences (Becker et al., 2017). Gender explains how the social position or status can determine the difference between men and women, where women can be the leader compared to men from their roles (McGinn & Oh, 2017). In terms of gender, women may have a higher position than men (Badcock & Stoller, 1989). Women are unique in terms of language. Women often use specific figures in speaking in a language that is representative of what is meant and is very careful in expressing it differently than men who are firm and clear (Key & Noble, 2017). Therefore, in between, men and women are said to speak differently in any community involving their language varieties (Van Der Slik, Van Hout, & Schepens, 2015). One of the examples is Emma Watson; she is a woman who has a role in fighting for the rights of women. Emma Watson is an internationally famous actress who is chosen by the United Nations as a woman global goodwill ambassador. In her interview, when campaigning for HeForShe in International Women's Day 2015, there are many language varieties that she used; therefore, this research aims to find out some language varieties related to the language and gender by Emma Watson in her conversation on international women's day 2015 when campaigning HeForShe. Some women's language varieties that were Published by Al-Kindi Center for Research and Development. Copyright (c) the author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license