Electronic Ticketing System JED No.217 July 2013| 129 Electronic Ticketing System and Traveler Purchasing Intention HOÀNG THỊ PHƯƠNG THẢO Open University, HCMC E-mail: thao.htp@ou.edu.vn ARTICLE INFO ABSTRACT Received: Dec. 21, 2012 Received in revised form May 02, 2013 Accepted: June 15, 2013 This research aims to identify the importance of factors that influence customer intention of purchasing electronic air ticket (e-ticket). The research compares the difference in purchasing intentions based on e- ticketing between demographic groups of age, income, educational level, and online shopping experience. With the sample size of 295 travelers, the regression models and ANOVA tests are used to process and explain data. The research detects four components, namely, perceived system usefulness, perceived ease of use, perceived behavioral control, and security of transaction that influence the consumer intention to buy e-ticket. The paper then recommends managerial solutions to the development of an electronic ticketing system in particular and e-commerce in general. Keywords: e-ticketing purchasing intention Internet