European Scientific Journal December edition vol.8, No.29 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431 179 ADAPTION IMPACTS OF ENTRY PYRAMID MARKETING TECHNOLOGY ON COMPETITIVE ADVANTAGE Dr. Tawfiq saleh Abdelhadi Al Ahliyya Amman University Abstract This study aims at show the impact of Entry pyramid marketing echnology oncompetitive advantage social structure by analyzing the impact depending on views of the study population of ZAIN LTD. The problem of this study formulated as it’s main question “ What is the impact of entry pyramid marketing technology on ZAIN LTD competitive advantage”. From this main question we’re branching sub questions circulated on this study to give a methodology answers . Considering this methodology of collecting and analyzing (12) of Senior and executive management depending on positions : General Director, Deputy Director, Branch Manager and Section Head. Collecting data by building a questionnaire as a tool for measuring model study and using statistical methods to test the study hypothesis. Keywords : Pyramid marketing , Technology, Competitive advantage , costumer loyalty This study reached to main Results 1. The presence of a positive impacts of Entry pyramid marketing Technology Components ( Trust, E-marketing Culture, Communication, Relationship Marketing and Training ) on implementing Competitiveness ( Customer Loyalty, Market Shares, Quality, Technology and Essential Resources) 2. E-marketing culture Standard is most influential variable on implementing competitiveness by using simple regression we found that calculated t = (9.978) then Communication Standards is influential variable too we found that calculated t = (8.743) then Trust Standards is influential variable too we found that calculated t=(5.55) then Training Standards calculated t=(3.893) and finally Relationship