ENABLING CUSTOMER CHOICE IN HOUSING Mass Customisation Solution for Prefabricated House Manufacturers RENEE PUUSEPP 1 , TAAVI LÕOKE 2 and KAIKO KIVI 3 1,2 Estonian Academy of Arts, Estonian 1 renee.puusepp@artun.ee 2 taavi.looke@gmail.com 3 Creatomus Solutions, Estonian 3 kaiko@creatomus.com Abstract. This paper presents a live and tested solution that enables home buyers to choose and customise their future homes in a web browser. It allows future owners and residents to configure and visualise their home in 3D but also keep it affordable by displaying the construc- tion costs back to users in real-time. The proposed solution is analysed in the context of current housing market, excising web and BIM tech- nologies and compared to currently available solutions. Additionally, we have been tracking visitor behaviour by using web analytics and can draw some conclusions about its performance. Keywords. Mass customisation; housing; configurators; combina- torics; web technologies. 1. Introduction With the invention of new web technologies in general and with the maturing of WebGL in particular it has become increasingly more feasible to build web appli- cations that manipulate 3D geometry directly in web-browsers. This has created new opportunities for bridging the gap between buyer’s needs to customise the de- sign and efficient fabrication of new houses. The main value of this research lies not within the novelty of the subject area, but within the flexibility of the software architecture and suggested workflow as a generic solution for mass customising houses. We have established a scalable concept and direct workflow from desk- top 3D modelling software via parametric software add-ons into a web-friendly format, allowing architects to present design options to the customer without the need of face-to-face consultation. We have created a working online solution and have been tracking the use of our prototype solution using web analytics. Based on this we can draw some P. Janssen, P. Loh, A. Raonic, M. A. Schnabel (eds.), Protocols, Flows and Glitches, Proceedings of the 22 nd International Conference of the Association for Computer-Aided Architectural Design Research in Asia (CAADRIA) 2017, 251-261. © 2017, The Association for Computer-Aided Architectural Design Research in Asia (CAADRIA), Hong Kong.