Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rjmc20 Journal of Marketing Communications ISSN: 1352-7266 (Print) 1466-4445 (Online) Journal homepage: https://www.tandfonline.com/loi/rjmc20 How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations T. J. Weber, Darrel D. Muehling & Ioannis Kareklas To cite this article: T. J. Weber, Darrel D. Muehling & Ioannis Kareklas (2019): How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations, Journal of Marketing Communications, DOI: 10.1080/13527266.2019.1671479 To link to this article: https://doi.org/10.1080/13527266.2019.1671479 Published online: 04 Oct 2019. Submit your article to this journal Article views: 15 View related articles View Crossmark data