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© 2004 UICEE Global J. of Engng. Educ., Vol.8, No.2
Published in Australia
INTRODUCTION
Following graduation, it can take a considerable pe-
riod of time for a designer to develop confidence and
professional competence in industrial design. Many
professionals would agree that it can take at least 10
years. This length of time is needed for the designer
to build a database of experience and it is this experi-
ence that the designer accesses during the process of
designing. This is the way it has been, because the
process of design has not basically changed over the
years, and it has come to be accepted that a long pe-
riod of apprenticeship to the design profession is es-
sential after graduation. However, this suggests that
the decision-making process of design is based upon
experience and intuition.
For many years, designers involved in research
sought to place the design process on a more system-
atic and rigorous foundation. However, this proved to
be problematic and a large percentage of the effort in
developing methodological techniques was unsuccess-
ful. Designers generally repudiated methodological
The Importance of Design Methods to Student Industrial
Designers*
Lance N. Green
University of New South Wales, Sydney, NSW 2052, Australia
Elivio Bonollo
University of Canberra, University Drive, Canberra, ACT 2601, Australia
In this article, the authors discuss the predicament of student designers, where many struggle to
develop expertise in the design process. Because of the repudiation of methodological techniques
by many professional designers, the teaching of formal design methodologies has not achieved wide
acceptance by educationalists in industrial design. As a consequence, practitioners who were not
taught design methods largely fail to incorporate them into their professional design work. The
purpose of this article is to review the situation with design methods, to explain the predicament of
students as they struggle with the process of designing, and to argue the need for the broader
introduction of systematic techniques so as to support the student design process.
techniques because they believed they constrained
design thinking and impaired creativity. As a conse-
quence, formal design methodologies have not
achieved wide acceptance by educationalists in indus-
trial design. It has been shown that practitioners who
were not taught design methods generally fail to
include them into their professional design work [1].
But the debate does not consider the situation of
the student designer who:
… is expected to plunge into designing
trying from the very outset to do what he
does not know how to do, in order to get
the sort of experience that will help him
learn what designing means [2].
The above description by Schon represents a
chaotic situation. The student has no database of
experience, little knowledge of marketing, engineer-
ing, manufacturing, the process of drawing, or even
an understanding of the design or product develop-
ment process. Frost has stated that it is little wonder
that most students are scared witless by design and
exhibit excruciating pencil-phobia [3].
The student faces this predicament because the
context of industrial design education is centred on
practice in design until such times as the student builds
a substantial body of project experience. In this way,
*A revised and expanded version of a lead paper presented
at the 4
th
Global Congress on Engineering Education, held
in Bangkok, Thailand, from 5 to 9 July 2004. This paper was
awarded the UICEE gold award (third grade) by popular
vote of Conference participants for the most significant con-
tribution to the field of engineering education.