Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=ujci20 Journal of Current Issues & Research in Advertising ISSN: 1064-1734 (Print) 2164-7313 (Online) Journal homepage: https://www.tandfonline.com/loi/ujci20 Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising Alexa K. Fox & Marla B. Royne Stafford To cite this article: Alexa K. Fox & Marla B. Royne Stafford (2020): Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising, Journal of Current Issues & Research in Advertising, DOI: 10.1080/10641734.2020.1763521 To link to this article: https://doi.org/10.1080/10641734.2020.1763521 Published online: 07 Aug 2020. Submit your article to this journal Article views: 20 View related articles View Crossmark data