Academy of Entrepreneurship Journal Volume 27, Special Issue 2, 2021 Business Analytics for Sustainibility 1 1528-2686-27-S2-14 AGRICULTURAL SOCIO-ECONOMIC WINDOW IN ONE PROJECT PALM FRONDS RECYCLING IN JORDAN Ahmad Yousef Areiqat, Al-Ahliyya Amman University Asaad Hameed Al-Ali, Al-Ahliyya Amman University Hussein Mohammed Al-Yaseen, Al-Ahliyya Amman University ABSTRACT This research paper contends that date palm fronds are practical for recycling in Bitmus creation (organic horticultural soil) and have a decent potential as an organic fertilizer. Innovative tasks ask makers to reevaluate the utilization of these losses of crude materials, and attempt to safeguard them for organic, rural soil and organic fertilizers' fluid to be utilized for different plants and trees. This could help in safeguarding the climate and lessening the utilization of characteristic assets. The undertaking means to profit by the losses of palm trees in Al Ghor, Jordan, basically date palm fronds which are bountiful (They are by and by singed, causing contamination and damage for ranchers just as the dirt, the climate and the neighborhood network). Such fronds are changed into helpful scrounge for supplement creatures, domesticated animals, and soil fertilizers. The items from this venture will be of a high incentive for ranchers and can be accessible as an option for imported fertilizers at ideal expenses. Likewise the produce will contribute in beating the deficiency of scavenge materials in Jordan. Keywords: Entrepreneurship, Sustainability, Recycling; Palm Fronds (Phoenix Dactylifera), Bitmus, Organic Fertilizer, Jordan. INTRODUCTION Jordan is a little agricultural nation in the Center East with a restricted common assets, with the populace size assessed to (10,093,380) million and (18.6%) joblessness rate for Jordanian's (DOS, 2018). Jordan is taking a stab at its social and monetary endurance because of its area in a flimsy locale, with an absolute zone of (89,342) sq. km (of which 99% is land and 1% is water) (Al-Yaseen & Al-Jaghoub, 2012). The Jordan Valley called (Ghor Al-Urdon or Al- Ghawr) structures the west piece of Jordan and it applies to the lower course of the Jordan Waterway. Ghor Al-Urdon is a long and exceptionally limited; it is 105 km long and when arrive at Dead Ocean becomes 20 km wide; it is the most profound and least valley on the planet (- 212 to - 400 m) beneath ocean level; Ghor Al-Urdon is a few degrees hotter than other contiguous zones, rich soils and water made it strong for palm tree (in 2018 it arrived at 600,000 trees) (DOS, 2018). Palm trees should be cleaned twice anually by eliminating dry fronds, ranchers need to measure and eliminate dry fronds all through consuming it. This cycle of buring dry fronds influence intensely the climate in Jordan and Ghor Al-Urdon specifically. This examination endeavors to envestigate the way toward staying away from this path in dry fronds removal through recycling and waste administration to limit the waste and improve the atmosphere and climate.