USRNC 7.3 (2013) 265-288] JSRNC (print) ISSN 1749-4907 doi: 10.1558/jsrnc.v7i3.265 JSRNC (online) ISSN 1749-4915 Tending our Patch of Creation: Engaging Christians in Environmental Stewardship through Sense of Place Jenny M. Seifert Nelson Institute for Environmental Studies and Department of Life Sciences Communication, University of Wisconsin-Madison, Madison, WI 53706, USA jseifert2@wisc.edu Bret R. Shaw Department of Life Sciences Communication, University of Wisconsin-Madison and UW-Extension, 316 Hiram Smith Hall, 1545 Observatory Drive, Madison, WI 53706, USA brshaw@wisc.edu Abstract Based on existing research about the relationship between belief systems and message framing, as well as between 'sense of place' and conservation behavior, we evaluated a conservation outreach program targeted at a religious audience, which employs sense of place as a message frame. We interviewed clergy and laypeople from four Lutheran churches about their experience of participating in the program. We investigated how they understood their churches as place and what salient place meanings emerged therefrom, as well as what effects the sense-of-place frame had on participants' perspectives and behavior regarding environmental steward- ship. Participants' place experiences included physical, social, and personal components. While less than half adopted new conservation behaviors, a strong majority experienced an expanded awareness of place and several felt more empowered to care for the Earth. Findings suggest that employ- ing the sense-of-place framework may be useful in outreach efforts aimed at motivating Christians to adopt and maintain conservation behavior. © Equinox Publishing Ltd 2013, Unit S3, Kelham House, 3, Lancaster Street, Sheffield S3 8AF.