:: IJEBD :: (International Journal of Entrepreneurship and Business Development) Volume 05 Number 06 November 2022 This work is licensed under a Creative Commons Attribution- ShareAlike 4.0 International License. ISSN : 2597-4785 (ONLINE) ISSN : 2597-4750 (PRINTED) The effect of Promotion, Driver Service Quality, Price Discounts and Postage Discounts on Purchasing Decisions of SME’s Gempolklutuk Village Arasy Alimudin*, Agus Sukoco, Ani Wulandari, Elok Damayanti, Siti Yunqanzun Page │1025 The effect of Promotion, Driver Service Quality, Price Discounts and Postage Discounts on Purchasing Decisions of SME’s Gempolklutuk Village Arasy Alimudin, Agus Sukoco, Ani Wulandari, Elok Damayanti, Siti Yunqanzun Department of Management, Narotama University, Jl Arif Rahman Hakim No 51, 60117, Surabaya, Indonesia arasy.alimudin@narotama.ac.id , agus.sukoco@narotama.ac.id , ani.wulandari@narotama.ac.id , elok.damayanti@narotama.ac.id , yunqanzuna@gmail.com ABSTRACT Purpose: This study aims to determine the effect of promotions, service quality drivers, price discounts and shipping costs discounts on purchasing decisions using the service SME’s Gempolklutuk Village to students in Surabaya. Design/methodology/approach: This study used quantitative research, testing the hypothesis. The number of samples in this study were 100 respondents, namely consumers who had purchased using the services of UKM Gempolklutuk Village. The data source used is primary data obtained from questionnaires. This study uses multiple linear regression analysis. Findings: The results of the study stated that Promotion, Driver Service Quality, Price Discounts and Shipping Cost Discounts had a significant influence simultaneously on Purchase Decisions. Promotional variables, Driver Service Quality, Price Discounts and Shipping Cost Discounts have a partially significant effect on Purchase Decisions. The results of the coefficient of determination test concluded that the value of Adjusted R Square Promotion, Driver Service Quality, Price Discounts and Shipping Cost Discounts amounted to 57.3% of the Purchase Decision variable and the remaining 42.7% was influenced by other variables not examined in this study. Research limitations/implications: The limitations of this research problem are the influence of promotions, driver service quality, price discounts and shipping fee discounts on purchasing decisions by using online delivery services from the MSME platform in Gempolklutuk Village. Paper type: Research paper Keyword: Discounted Prices, Promotion, Purchase Decisions, Service Quality Driver, Shipping Cost Discounts Received : September 8 th Revised : September 16 th Published : November 30 th I. INTRODUCTION Gempolklutuk Village, located in Tarik District, Sidoarjo Regency, is a village with a large landscape of rice fields where most of the people work as farmers. The crops obtained from Gempolklutuk Village are rice, sugar cane, and soybeans. Gempolklutuk Village so far has a website portal that provides information about village activities. The Village Head has started developing the village towards a digital village by creating a new official page belonging to Gempolklutuk Village, later the official page provides information on activities, MSMEs, updates on village conditions. The development process towards digital certainly requires collaboration between the community and the government to make a digital village. According to Simpson (2020) the digitization process must be supported by adequate infrastructure such as internet networks, computers, smartphones, and their accessories. The existence of infrastructure support helps a village become a digital village that is able to develop so that it has a positive impact on the country's development. MSME is a business activity that is able to expand employment and provide broad economic services to the community and can play a role in the process of equity and increase people's income, encourage economic