458 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics Conceptual Framework of the Impact of Social Media Adoption by Selected MSMEs in Zimbabwe Mercy Chinyuku, Asif Mahbub Karim, Anesu Robin Dikito, Adrine Mugodza and Bipinchandra Mavani To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v12-i11/15584 DOI:10.6007/IJARBSS/v12-i11/15584 Received: 08 September 2022, Revised: 10 October 2022, Accepted: 29 October 2022 Published Online: 05 November 2022 In-Text Citation: (Chinyuku et al., 2022) To Cite this Article: Chinyuku, M., Karim, A. M., Dikito, A. R., Mugodza, A., & Mavani, B. (2022). Conceptual Framework of the Impact of Social Media Adoption by Selected MSMEs in Zimbabwe. International Journal of Academic Research in Business and Social Sciences, 12(11), 458 – 481. Copyright: © 2022 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 12, No. 11, 2022, Pg. 458 – 481 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE