© 2020 JETIR August 2020, Volume 7, Issue 8 www.jetir.org (ISSN-2349-5162) JETIR2008104 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 801 EFFECT OF JUNK FOOD CONSUMPTION ON THE BEHAVIOUR OF TEENAGERS (HARYANA) Dr. Jaspreet Dahiya Sheena (Research Scholar) Faculty of Management & Commerce Faculty of Management&Commerce BMU (Rohtak) Haryana BMU (Rohtak) Haryana Abstract : Junk refer to food that is high in calories but low in nutritional content and something that is appealing or enjoyable but of little or no value. Junk food easily available in market at different cost. Junk food is not good for health because it contains high amounts of fat or sugar. Various type of Junk food that available in restaurants like cold-drinks, chips, chocolates, and candy etc. The number of junk food restaurants and chain is increasing because people around the world like to eat junk food. USA, Canada, Britain, Australia, Japan, Sweden etc. are the countries with most junk food consumption around the world. Junk food is more popular because of experience of great taste, better shelf life and easy transportation. The junk food advertising is also play a great role in junk food’s popularity. But it should be avoided, because of lack of energy, high cholesterol and poor concentration. It causes a lot of harmful effect on the body like obesity, diabetes, heart disease and various types of skin cancers. Eliminating the temptation for junk food and developing the awareness for fitness can be helping in avoid the junk food from the healthy diet regimen. Keywords: Junk food, soft drinks ,obesity Introduction: Junk food is the term used for that food which has a very low nutritional value. Generally this kind of food has high amount of fat, sugar, salt and calories. The term of ‘Junk food’ was initially used in 1972 by Micheal Jacobson (Director of the Centre for science in the public interest). ‘Cracker Jack’ was the first American junk food consist ed of popcorn, molasses and peanuts. It was introduced by brothers Frederick and Louis fair in 1893. A few years later in 1896, their invention went on to be sold as cracker Jack commercially. Most of the types of junk foods came into existence in 20 th century. This massive arrival of junk food is the result of mechanization, electricity and labour-saving devices, that had been used for the preparation of food. It was the time when manufacturers started making food with cheaper ingredients, with less nutritional value and by using fast preparation methods. But this type of food with low nutritional value lessened the healthiness of food. A surprising result was obtained by a study which was performed on rats in 2008 that junk food affects the brain the way as addictive drugs do. So, to have a control at the consumption of junk food, some countries introduced junk food taxes. Some interesting facts about junk food are as follows:- Money spent on the advertisement of a cereal is much more than the actual cost of ingredients of that real. Commercials for junk food are mostly targeted on young children and teenagers. Although junk food is bad for health, but most of the American and people among all over the world enjoy it on a daily basis. July 21 is celebrated as “National junk food day”. Junk food is the food that lacks of having dietary fabric protein, vitamins and other minerals. Basically junk food is associated with in high calories and sugar. Therefore we can define them as positive terms .Junk food can be contains too high protein food with saturated fat. So the term has food breakfast (high in fats salt and sugar) is used in anus. Sometime fast restaurants and fast food are equated with junk food which cannot be categorised as junk. Andrew F. Smith Encyclopaedia of junk food and fast food described junk food as those commercial products including Candy Bakery goods, ice cream salt ,Snacks and soft things which have little or no nutritional value do have plenty of calories salt and fat. While not all fast foods are junk food. A self regulatory agency for UK and industry the United Kingdom advertising standard authority uses nutrition profiling to define the junk food as the energy scores the food for “A” (notorious energy saturated fat total sugar and so Sodium) and “c” nutrious like food vegetable and n uts contents fibre and proteins.The difference between A and C score determines whether after food or bridge is categorised as access for junk food. Due to globalisation, the culture of junk food has spread all over the world. India has adopted this culture in great extent. Now- a-days India's Dishes are being replaced with the fast food as these foods consume less time to be prepared and give more taste while eating. Now a days, everyone focuses on facilities, but not on health. Healthy nutritious food is being replaced with junk foods. So junk food is the food which is easy to make and quick to consume. Now a days, the number of junk food restaurants and their advertisements are being promoted everywhere. Our neighbourhood, internet, television and other social websites promote their items. In the globalization process interaction and integration among people, companies and government started world wide . Globalization helps in free flow of food culture from one country to another country. Junk food expansion is the result of Globalization. Junk food is the food that is high in calories but low in nutritional content . Junk food is not good for health because it contains high amount of fat or sugar . Eating a poor quality diet, high in junk food creates a high risk of obesity, depression, heat disease, cancer and early death. Junk food is not healthy food for everyone. The consumption of junk food is harmful for every age group. Meaning of Teenage: Teenage refers to a distinct stage or that time when a child body is changing and becoming physically like that of an adult. A person aged between of 13 to 19 years is called teenagers. Adult hood starts at the age of 18 years.