Jurnal Pemberdayaan Umat (JPU) ISSN 2828-6782, Vol 2, No 1, 2023, 43-52 https://doi.org/10.35912/JPU.v2i1.1726 Pendampingan dan Pengembangan UMKM Kupang Lontong Balap Pak Warno Pasca Pandemi Covid-19 (Assistance and Development of UMKM Kupang Lontong Balap Pak Warno After the Covid-19 Pandemic) Gita Widi Bhawika 1 , Mochammad Andy Rizqy 2 *, Bertonius Vrando Haloho 3 , Arsyta Dewi Tri Cahyani 4 . Alvionita Vernica Shaf Akhdina 5 , Sonia Zaki Aditya 6 , Nunik Isyidhun Nai’mah 7 , Muhammad Baskoro Aji 8 Departemen Manajemen Bisnis, Institut Teknologi Sepuluh Nopember, Surabaya 1,2,3,4,6,8 Departemen Desain Interior, Institut Teknologi Sepuluh Nopember, Surabaya 5 Departemen Statistika, Institut Teknologi Sepuluh Nopember, Surabaya 7 andy.19091@student.its.ac.id1 1,2*,3,4,5,6,7,8 Riwayat Artikel Diterima pada 21 November 2022 Revisi 1 pada 14 Desember 2022 Revisi 2 pada 21 Desember 2022 Revisi 3 pada 23 Desember 2022 Disetujui pada 28 Desenber 2022 Abstract Purpose: This community service activity aims to: (1) Identify the current conditions of the marketing and sales activities of the UMKM Kupang Lontong Balap Pak Warno to expedite traditional culinary development efforts in the post-covid-19 pandemic era through social entrepreneurship; (2) Developing Lontong Kupang innovation products in the form of Frozen Food with UMKM Kupang Lontong Balap Pak Warno; And (3) Designing appropriate business processes including digital marketing and online sales for UMKM Kupang Lontong Balap Pak Warno, which can then be duplicated and adapted for other regions in Indonesia. Method: This was done by developing the Kupang Lontong Balap Pak Warno MSME business through Lopang product innovation in the Post-Covid-19 Pandemic Era using the Design Thinking approach, Social Business Model Canvas, and Value Proposition Design. Result: The results of observations made in community service to develop the Kupang Lontong Balap Pak Warno MSME business, the author succeeded in formulating a Value Proposition Design for this MSME after conducting group discussion forums and online surveys Conclusion: This service activity was carried out were the creation of instant kupang rice cake product innovations, digitalization of sales using the online shop platform, and transformation of financial records using the SiApik accounting application Keywords: Lontong Kupang, Innovation, Design Thinking, SBMC, VPD How to cite: Bhawika, G. W., Rizqy, M.A., Haloho, B.V., Cahyani, A.D.T., Akhdina, A.V.S., Aditya, S.Z., Nai’mah, N.I., Aji, M.B. (2023). Pendampingan dan Pengembangan UMKM Kupang Lontong Balap Pak Warno Pasca Pandemi Covid-19. Jurnal Pemberdayaan Umat, 2(1), 43-52. 1. Pendahuluan Pemerintah Indonesia melalui Undang-undang Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah (UMKM) mencoba mendukung keberadaan UMKM di Indonesia. Hal ini disambut baik oleh para pelaku bisnis khususnya UMKM, dimana Undang-Undang ini akan menjadi landasan payung hukum yang kuat guna mengembangkan dan menguatkan potensi usaha mereka (Ekasari, Siagian, Matusin, & Nilawati, 2021). Keberadaan UMKM memberikan dampak yang sangat besar terhadap perekonomian nasional. Selain memberikan alternatif lapangan kerja di masyarakat, UMKM