246 Indian Journal of Pharmaceutical Education and Research | Vol 50 | Issue 2 | Apr-Jun, 2016 Pharmaceucal Educaon www.ijper.org Video Recording Feedback in Communication and Counselling Among Pharmacy Students. Is it Better than Verbal Feedback? Tee Pey Chiau, Adliah Mhd Ali*, Mohd Makmor Bakry, Norazrina Azmi, Thomas Paraidathatu Department of Pharmacy Education Unit, Faculty of Pharmacy, Universiti Kebangsaan Malaysia, Jalan Raja Muda Abdul Aziz, 50300 Kuala Lumpur, MALAYSIA. ABSTRACT Objectives: This study was conducted to evaluate the effect of video recording feedback in comparison to verbal feedback in communication and counselling among pharmacy students in Universiti Kebangsaan Malaysia. Methods: Fourth year pharmacy students (N=45) were randomly assigned into three groups, where students received either video feedback (N=16), verbal feedback (N=16) or no feedback (control group) [N=13] after counselling session. The students’ performances of communication and counselling skills were assessed by assessors consisting academician and practising pharmacist prior and post interventions. Results: Communication skills of the students in the video and verbal groups were significantly improved compared to the control group (p<0.05). It was found that student’s counselling skills were not significantly influenced by their academic performances (cumulative grade point average) and cultural background of different races. However, gender may has significant influence on the students’ performance in general communication (p=0.014). Conclusion: Video recording feedback could potentially be used as a new teaching method in general communication and counselling among UKM pharmacy students in the future. Key words: Communication and counselling, Video recording feedback, Verbal feedback, Pharmacy students. DOI: 10.5530/ijper.50.2.4 Correspondence Address Adliah Mhd Ali, Department of Pharmacy Education Unit, Faculty of Pharmacy Universiti Kebangsaan Malaysia, Jalan Raja Muda Abdul Aziz 50300 Kuala Lumpur MALAYSIA. Phone no: +603 92897964 Fax: +603 26983271 E-mail: adliah@ukm.edu.my INTRODUCTION Pharmacist have been engaged in patient edu- cation and medication counselling activities to ensure safe and effective use of medicines. As patient counselling is an important element in the pharmacy practice, an effective com- munication skill is crucial in order to sup- port their role to communicate effectively in patient counselling. 1 In view of the importance of effective communication in the pharmacy practice, various educational methods have been developed for students and practicing phar- macists. These educational methods include role play, 2 simulated patients methods, 3 and analysis of the videotape. 4 Video recording feedback has been intro- duced to facilitate the implementation of communication skills. This method involves recording the interaction between par- ticipants and clients. Participants are then allowed to evaluate themselves on closed circuit television. This process provides space of reflection to participants by obser ving, thinking, recognising of one’s own behaviour and those of the others. 5 A more detailed analysis of a person’s attitude can be conducted through replay of the videotape. 5 Through videotape, participants could focus on their non-verbal aspects such as head nodding, hand gestures; holistic skills such as sensitivity, warmth or kindness; verbal aspects such as the content of what is being said; paralingual aspects such as intonation, speaking pace and volume. 5 In video feedback approach, feedback plays a significant role in guiding students to develop effective communication skills. The combination of videotape and feedback is Submission Date : 06-11-2015 Revised Date : 16-01-2016 Accepted Date : 02-02-2016