DOI: 10.4018/IJCICG.2017010102 International Journal of Creative Interfaces and Computer Graphics Volume 8 • Issue 1 • January-June 2017  Copyright©2017,IGIGlobal.CopyingordistributinginprintorelectronicformswithoutwrittenpermissionofIGIGlobalisprohibited.  Interactive 360 Degree Holographic Installation Ricardo Martins Alves, University of the Algarve, Faro, Portugal Luís Sousa, LARSyS, ISE, University of the Algarve, Faro, Portugal Aldric Trindade Negrier, University of the Algarve, Faro, Portugal João M.F. Rodrigues, LARSyS, CIAC, ISE, University of the Algarve, Faro, Portugal Jânio Monteiro, INESC-ID (Lisbon) & ISE, University of the Algarve, Faro, Portugal Pedro J.S. Cardoso, LARSyS, ISE, University of the Algarve, Faro, Portugal Paulo Felisberto, LARSyS, ISE, University of the Algarve, Faro, Portugal Paulo Bica, SPIC, Faro, Portugal ABSTRACT Withnewmarketingstrategiesandtechnologies,newdemandsarise,andthestandardpublicrelation orsalespersonisnotenough,costumerstendtohavehigherstandardswhilecompaniestrytocapture theirattention,requiringtheuseofcreativecontentsandideas.Forthispurpose,thisarticledescribes howaninteractiveholographicinstallationwasdeveloped,makinguseofaholographictechnology tocallattentionofpotentialclients.Thisisachievedbyworkingasahostorshowingaproduct advertisingthecompany.Theinstallationconsistsina360degree(8view)holographicavataror objectandoptionality,alsoascreen,whereasetofmenuswithvideos,imagesandtextualcontents arepresented.ItusesseveralMicrosoftKinectsensorsforenablinguser(andotherpersons)tracking andnaturalinteractionaroundtheinstallation,throughgesturesandspeechwhilebuildingseveral statisticsofthevisualizedcontent.Allthosestatisticscanbeanalyzedon-the-flybythecompanyto understandthesuccessoftheevent. KeywoRDS Computer Vision, Gesture Recognition, Holography, Human-Computer Interaction, Interfaces, Kinect, Sound INTRoDUCTIoN Nomatterwhatfieldacompanyworkson,themostimportantofitsmarketingstrategiesiscostumer acquisition.Nowadaysthefirstcontactbetweenacompanyandaclientismostlyovertheirwebsite, presentingonitacriticalandpreciseinformationonwhatithastooffer,butoftenleavingunanswered questionsornotcapturingtheclient’stotalattentionatall.Exhibitionsandothereventsareoftena greatplacetogetnewclients,withcompaniesmakingtheirpresencethroughasmallgroupofPublic Relations,relyingthenoncreativewaysforstandingoutfromotherpresentcompanies.However, nowadayswithtechnologicaladvancesthisdoesn’tseemstobeenough. ThispaperpresentsacreativeholographicinstallationthatcombinesPepper’sGhostholographic technique(Sprott,2006)withnaturalinteraction(NI).Theinstallationconsistsinanew360º(degree) holographicrepresentationofvolumetricavatarsorobjects,andoptionalityalsoascreenwhereaset ofmenuswithvideos,imagesandtextualcontentsarepresented.ItusesseveralMicrosoftKinects 20