Association for Information Systems AIS Electronic Library (AISeL) CONF-IRM 2012 Proceedings International Conference on Information Resources Management (CONF-IRM) 5-2012 A eoretical Framework for Assessing Effects of User Generated Content on a Company’s Marketing Outcomes Stefan Koch Bogazici University, stefan.koch@boun.edu.tr Özgür Elçiseven Accenture Turkey, ozgurelci@gmail.com Follow this and additional works at: hp://aisel.aisnet.org/confirm2012 is material is brought to you by the International Conference on Information Resources Management (CONF-IRM) at AIS Electronic Library (AISeL). It has been accepted for inclusion in CONF-IRM 2012 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Koch, Stefan and Elçiseven, Özgür, "A eoretical Framework for Assessing Effects of User Generated Content on a Company’s Marketing Outcomes" (2012). CONF-IRM 2012 Proceedings. 53. hp://aisel.aisnet.org/confirm2012/53