Communication Modes and People’s Participation in Gender Mainstreaming to Support Religious Tourism Village Haryono 1 , Ismail 2 , Siti Rosyafah 3 , Anggraeni Rahmasari 4 , Endang Siswati 5 , and Endri Haryati 6 { haryono@ubhara.ac.id 1 , ismail@ubhara.ac.id 2 , sitirosyafah@gmail.com 3 , anggraenirahmasari@yahoo.co.id 4 , endang@ubhara.ac.id 5 , angkasaaviabandung@yahoo.com 6 } Department of Economic Development, Faculty of Economics and Business, Bhayangkara University 1 , Department of Public Administration, Faculty of Social and Political Sciences, Bhayangkara University 2 , Department of Management, Faculty of Economics and Business, Bhayangkara University 3 , Department of Economic Development, Faculty of Economics and Business, Bhayangkara University 4 , Department of Management, Faculty of Economics and Business, Bhayangkara University 5 , Owner Angkasa Avia Surabaya 6 Abstract. The research is aimed to reveal various modes of participating communication, reveal kinds of participation of society based tourism and reveal kinds of gender mainstreaming to support religious tourism village at Balun, Lamongan. This study is run under the qualitative approach along with purposive sampling mode in case studies at Balun village, Lamongan. Discovered that Balun village has such unique society composition of religious plurality which been well-preserved for quite long time. In order to preserve this inherited plurality, some activities must be held to promote religious tourism within the village through communications modes directing to the establishment of religious tourism village through dialogues between society members as facilitator to form the community, various kinds of participation in society based religious tourism in order to be mentally and emotionally involved, and commit to participate as volunteer of tourism awakening, various forms of gender mainstreaming to support the establishment of religious tourism village through the society awakening institution containing neighbourhood women to support the religious tourism program. Keywords: Communications, Participations, Gender, Tourism-Village, Religious. 1 Introduction The existence of unique potentials has triggered the need of management development in Balun village to establish a religious tourism village, aiming to strengthen its status as plural village which well-known as Pancasila village. Religious tourism village is kind of tourism destination offering the composition of plural society living in a good manner among each religious members. The development process to establish religious tourism village required involvement and participation from the villagers to always become innovative and creative in developing the environment. [1] This participation and involvement must be existed since the planning to the application, management, utilization, surveillance, profit share and evaluation [2].