Journal of Public Administration and Governance ISSN 2161-7104 2024, Vol. 14, No. 1 http://jpag.macrothink.org 118 The Influence of Political Memes on Political Marketing Strategy in Malaysia Mohd Azmir Mohd Nizah (Corresponding author) Center for Core Studies, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800, Negeri Sembilan, Malaysia Afi Roshezry Abu Bakar Department Of Journalism Universiti Tunku Abdul Rahman, Kampar Campus, 31900 Kampar, Perak, Malaysia Mohamad Afzanizzam Zahran Center for Core Studies, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800, Negeri Sembilan, Malaysia Munirah Aayuni Mohd Mokhtar Center for Core Studies, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800, Negeri Sembilan, Malaysia Received: Nov. 17, 2023 Accepted: Feb. 14, 2024 Online published: May 3, 2024 doi:10.5296/jpag.v14i1.21881 URL: https://doi.org/10.5296/jpag.v14i1.21881 Abstract Rapid development and quick-moving media not only change how people behave and communicate but also completely alter the marketing approach used to promote politics to maintain political power. The usage of memes in politics has also altered the agenda-setting of social groups that are concerned with Malaysian politics. This study aims to examine the impact of political memes on Malaysian youth, particularly on their decision to vote in general elections at the age as early as of 18. It also tries to examine the elements that make