Proceedings of International Conference on Tourism Development, February 2013 186 The Impact Of Marketing Auditing On Employee’s Commitment With Marketing Ethics In Jordanian Five Star Hotels Tareq N. Hashem Marketing Department, Philadelphia University, Amman, JORDAN The study aims to investigate the impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels. The study population consisted of Jordanian Five stars Hotels employees. A questionnaire was distributed over a convenience sample amounting 200. 125 questionnaires were collected, that is (62.5%) of the total sample. The study results indicated that marketing auditing has positive impact on employee’s commitment with marketing ethics in Jordanian Five star Hotels. There are significant differences in marketing auditing impact on employee’s obligations with marketing ethics in Jordanian Five star Hotels due to gender, academic qualification and experience. Key words: five star hotels, marketing auditing, marketing ethics Introduction The marketing plan determines company marketing objectives and suggests strategies to be implemented; it does not contain all company's objectives and strategies The company also has many objectives such as productivity, personal and, which can’t be separated. Plan of any company includes number of sub-plans in addition to overall company’s marketing plan, the need for matching and coordinating within the total action plan. Marketing audit is a basic study for company’s marketing environment, to specify marketing activities, and internal marketing system. It also includes company’s markets study, customers, and competitors in terms of overall economic and political environment. It requires an implementation of marketing research and collecting historical information regarding company and its products (Ta’ae, 2001). However, there are differences between organizations in marketing audit using levels, which can be attributed to different factors that may play an influencing role on its use. As well as its use can be reflected on different matters including commitment with marketing ethics. Ethics discussion in general means, investigating individuals behavior and acts with their society. Ethics basically are concerned with answering what is correct and incorrect and to help individuals in interpreting many variables. So every individual is Email: tareqhashem1975@yahoo.com brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by Repository@USM