426 Copyright © 2010, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 2.18 A General View of Quality Models for Web Portals and a Particularization to E-Banking Domain M a Ángeles Moraga University of Castilla—La Mancha, Spain Julio Córdoba University of Alicante, Spain Coral Calero University of Castilla—La Mancha, Spain Cristina Cachero University of Alicante, Spain ABSTRACT The success of Web portals has increased over time, in such a way that a portal user can choose among a wide variety of portals. Therefore, the presence of a Web portal in Internet will depend on its quality. In this chapter, several portal quality models are presented and compared. Moreover, one of the best portal quality model previously proposed has been adapted to the e-banking context. Finally, the new e-banking portal quality model has been compared with the original portal quality model, as well as with the main portal quality characteristics. INTRODUCTION A portal is a Web presence that consolidates a variety of information and services for example, searching, news, e-mail, discussion groups, and e-commerce (Ma, Bacon, Petridis, & Windall, 2006). The aim of Web portals is to select, organize, and distribute content (information, or other services and products) in order to satisfy its users/customers (Domingues, Soares, & Jorge, 2006). Although the term was initially used to refer to general purpose Web sites such as Yahoo, it is increasingly being used to refer to vertical Web sites that feature personalization/customization, DOI: 10.4018/978-1-59904-847-5.ch007