PEOPLE: International Journal of Social Sciences ISSN 2454-5899 Available Online at: http://grdspublishing.org/ 609 Paluchová et al., 2019 Volume 5 Issue 1, pp. 609-622 Date of Publication: 20 th April 2019 DOI-https://dx.doi.org/10.20319/pijss.2019.51.609622 This paper can be cited as: Paluchová, J., Berčík, J., & Prokeinová, R. B., (2019). Use of Electroencephalography and Face Biometrics for Evaluation of Christmas Aromatic Compounds. PEOPLE: International Journal of Social Sciences, 5(1), 609-622. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. USE OF ELECTROENCEPHALOGRAPHY AND FACE BIOMETRICS FOR EVALUATION OF CHRISTMAS AROMATIC COMPOUNDS Johana Paluchová Faculty of Economics and Management, Department of Marketing and Trade, Slovak University of Agriculture in Nitra, Nitra, Slovakia johana.paluchova@gmail.com Jakub Berčík Faculty of Economics and Management, Department of Marketing and Trade, Slovak University of Agriculture in Nitra, Nitra, Slovakia bercik.jakubxx@gmail.com Renáta Benda Prokeinová Faculty of Economics and Management, Department Statistics and Operational Research, Slovak University of Agriculture in Nitra, Nitra, Slovakia renata.prokeinova@gmail.com Abstract The Christmas time is traditionally associated with the purchase of gifts and a specific shopping atmosphere. While we may not perceive it, it is also the result of multiple senses´ influencing at the same time that we either perceive or do not influence affect our mood, decision making, memories and overall feeling of buying. An important component of shopping atmosphere is aromatic air. Although the smell has in terms of perception (human perception) relatively low share in relation to sight or hearing. Its significance mainly lies in impact on memory and creating of associations. The research integrates the measurements of importance to use specific Christmas aromatic compounds for clients and their influence of human sense. Research objects