https://dinastipub.org/DIJDBM, Vol. 5, No. 4, June 2024 760 | Page DOI: https://doi.org/10.31933/dijdbm.v5i4 Received: June 10 th 2024, Revised: June 19 th 2024, Publish: June 27 th 2024 https://creativecommons.org/licenses/by/4.0/ The Influence of Service Quality, Customer Trust and Customer Satisfaction on the Customer Loyalty in Cetarip Health Center Patients Epi Fitriani 1 , Yoyo Sudaryo 2 , Dadan Abdul Mubarok 3 1 University of Indonesia Membangun, Bandung, Indonesia, e-mail: epifitriani@student.inaba.ac.id 2 University of Indonesia Membangun, Bandung, Indonesia, e-mail: yoyo.sudaryo@inaba.ac.id 3 University of Indonesia Membangun, Bandung, Indonesia, e-mail: dadan.abdul@inaba.ac.id Corresponding Author: epifitriani@student.inaba.ac.id 1 Abstract: The purpose of this study was to determine the influence of Service Quality, Customer Trust, and Customer Satisfaction on the Customer Loyalty in Cetarip Health Center Patients both partially and simultaneously. The population in this study were patients at Cetarip Health Center, totaling 100 samples. The sampling technique used in this study was non probability sampling technique. The method used in this research is Quantitative Method with data collection techniques used are interviews and distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with the SPSS program. The results of the study concluded that: (1) service quality have a positive and significant influence on customer loyalty. (2) customer trust has a positive and significant influence on customer loyalty. (3) customer satisfaction has a has a positive and significant influence on customer loyalty. (4) In simultaneous testing, service quality, customer trust, and customer satisfaction have a positive and significant influence on customer loyalty in Cetarip Health Center Patients. The magnitude of the influence of Service Quality, Customer Trust, and Customer Satisfaction is indicated by the Adjusted R Square value of 71,9%% and the remaining 28,1% is influenced by other variables not examined in this study. Keyword: Service Quality, Customer Trust, Customer Satisfaction, Customer Loyalty INTRODUCTION One of society's most pressing needs is health. The community's current aspirations for the caliber of care from health service providers are impacted by its rising socioeconomic standing. In an era where competition in the healthcare industry is increasing, maintaining and improving patient loyalty is a top priority for health centers. Loyal patients not only have the potential to become loyal customers, but also become effective brand ambassadors by providing recommendations to their family and friends. Patient loyalty is highly valued in public and private health institutions due to competition; if patients receive treatments that meet their expectations, their loyalty will grow. Health centers must so determine what variables will