Original Article ISSN (Online): 2582-7472 ShodhKosh: Journal of Visual and Performing Arts January-June 2024 5(1), 904–912 How to cite this article (APA): Choudhary, A. S., and Pargai, D. (2024). An in-Depth Exploration of Bhil Art-Inspired Design in Contemporary Textile Products. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 904–912. doi: 10.29121/shodhkosh.v5.i1.2024.870 904 AN IN-DEPTH EXPLORATION OF BHIL ART-INSPIRED DESIGN IN CONTEMPORARY TEXTILE PRODUCTS Anshu Singh Choudhary 1 , Dr. Deepti Pargai 2 1 Assistant Professor, Amity School of Fashion Design & Technology, Amity University Madhya Pradesh, Gwalior, India 2 Assistant Professor, School of Design, Mody University, Sikar, Rajasthan, India ABSTRACT Known for the intricate motifs, vibrant colors, and deep cultural symbolism, Bhil art is the cultural heritage of the Bhil tribe in India. This paper presents an in-depth study of Bhil art- inspired designs in contemporary textile products. The study also explores the adaptation of traditional artistic elements into modern textile design, exploring the synergy between heritage and innovation. Emphasizing a qualitative approach, the research delves into the cultural nuances embedded in Bhil artistry and examines how these elements are translated into textile products through innovative design methodologies. The focus of the paper is to contribute to the discourse on the preservation of cultural heritage in the context of evolving design practices. This study not only sheds light on the artistic evolution but also addresses the ethical considerations and challenges in preserving the authenticity of Bhil culture amidst modern design processes. The primary findings contribute to a full consideration of the active chemistry between cultural heritage and the ever-evolving area of textile product design. Received 02 January 2024 Accepted 21 May 2024 Published 04 June 2024 Corresponding Author Anshu Singh Choudhary, anshusingh2k6@gmail.com DOI 10.29121/shodhkosh.v5.i1.2024.870 Funding: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. Copyright: © 2024 The Author(s). This work is licensed under a Creative Commons Attribution 4.0 International License. With the license CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author. Keywords: Bhil Art, Textile Design, Contemporary Adaptation, Cultural Heritage, Innovation 1. INTRODUCTION India's varied customs and creative evidence are deeply woven into its rich cultural fabric. Bhil art is a vivid representation of the traditions coming from the native Bhil people which is marked by its strong patterns, vivid colours, and profound symbolic meanings Khot (2021). In last few years, the tribal art design interpretation has gained popularity which has enabled a special opportunity to connect innovation with legacy. This research examines how Bhil tribal art-inspired patterns have been adapted for use