358
Copyright © 2012, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.
Chapter 18
INTRODUCTION
Trust is a psychological state comprising the
intention to accept vulnerability based on posi-
tive expectations of the intentions or behavior of
another. Trust-building processes in organizations
constitute one of the major debates currently in the
literature about trust and management (Li, 2008).
Indeed, prior works have stressed the urgent need
to solve the puzzles of trust and trust-building
(Li, 2007).
According to social network theory, the struc-
ture of a social network influences the behavior
Blanca L. Delgado-Márquez
University of Granada, Spain
Nuria E. Hurtado-Torres
University of Granada, Spain
J. Alberto Aragón-Correa
University of California at Berkeley, USA & University of Granada, Spain
Social Networks and Trust-
Building Processes:
Implications for Organizational
Environments
ABSTRACT
One of the major debates currently in the literature about trust and management relies on the perspec-
tive of trust-building in organizations. In this chapter we draw on graph-based structures in order to
investigate the role of individuals’ social networks as tools for enhancing potential trust-building pro-
cesses at interpersonal level. The chapter relies on two main aspects. First, we propose a theoretical
approach establishing a linkage between agents’ social networks and trust-building processes among
unknown agents. Second, we carry out an experimental investigation focused on a laboratory experi-
ment developed with students of Management and Economics bachelor degrees. Furthermore, we outline
some implications for managers.
DOI: 10.4018/978-1-61350-168-9.ch018