ARTICLES
Presidential Position Taking and the
Puzzle of Representation
MATTHEW ESHBAUGH-SOHA
University of North Texas
BRANDON ROTTINGHAUS
University of Houston
A significant debate rages in the literature. Although going public success is a function of
mass public support for a policy, presidents respond to partisan liberalism in their public rhetoric.
This presents a puzzle: how do presidents reconcile their need to target policies that are popular with
the mass public to go public successfully, when they respond primarily to partisan opinion in their
speeches? Our comparison of the president’s policy proposals from 1989 through 2008 with both
centrist and partisan public opinion reveals that presidents are more partisan than centrist in their
policy priorities, which adds weight to the partisan representation side of this debate.
The president’s representational responsibilities are unique and varied. Because a
national constituency elects the president, the centrist model of representation contends
that presidents must respond to and lead the entire nation. Woodrow Wilson (1961,
67-68) observed this when he wrote that as “political leader of the nation,” the president
is “representative of no constituency but of the whole people.” James MacGregor Burns
(1973, 106) echoed this perception: “the President is custodian of popular safety, national
destiny, and the conscience of the people.” Consistent with the centrist view of repre-
sentation, numerous scholars have found that presidents are highly responsive to changes
in national public mood (Erikson, MacKuen, and Stimson 2002; Jacobs 1992; Stimson,
Erikson, and MacKuen 1995), respond to the national public concerns about foreign and
economic issues (Cohen 1999), and respond to national public preferences conditionally,
by issue area, popularity, and the president’s electoral cycle (Canes-Wrone and Shotts
2004; Rottinghaus 2006).
Matthew Eshbaugh-Soha is associate professor of political science at the University of North Texas, whose research
interests include the presidency, media, and public opinion. He is coauthor of Breaking through the Noise.
Brandon Rottinghaus is associate professor and the Senator Don Henderson Endowed Chair at the University of
Houston. He is author of The Provisional Pulpit.
AUTHORS’ NOTE: We thank Paul Collins and an anonymous reviewer for helpful comments. We appreciate
Jun-deh Wu’s assistance with data collection.
Presidential Studies Quarterly 43, no. 1 (March)
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© 2013 Center for the Study of the Presidency