The Effect of K-pop and Korean Culture on Emotional Control among Fans: The Impact on Behavior Krisnanda Ayu Karisma Faculty of Language and Literature, English Literature, University of Science Al-Qur’an, Wonosobo, Central Java, Indonesia ABSTRACT K-pop, or Korean pop music, has become a global phenomenon that reaches audiences far beyond South Korea’s borders. The journal explores the influence of K-pop and Korean culture on emotional control among fans and the subsequent effect on their behavior. The journal aims to provide a comprehensive understanding of the ways in which K-pop shapes its audience’s emotional patterns and behaviors by examining various dimensions, including psychological, social, and cultural effects. Keywords: K-pop, Korean Culture, Fans Behavior, Emotional Control, Fandoms. Introduction K-pop, characterized by its exciting melodies, complex choreography, and visually appealing music videos, has garnered millions of fans around the world. Beyond its musical appeal, K-pop is a cultural export that introduces global audiences to Korean language, fashion, beauty standards, and social norms. The journal examines how emotional involvement with K-pop affects emotional control and fan behavior, both positively and negatively. The origin of K-pop can be traced back to the early 1990s with the emergence of Seo Taiji and Boys, who revolutionized the South Korean music scene by incorporating Western music styles into their music. This blend of genres combined with charming visual appearances, laid the foundation for what would become the K-pop industry. Over the years, K-pop evolved with groups like H.O.T. And S.E.S. The idol's meticulous industrial training system and strategic care are characteristic, leading to polished high-energy performance that defines K-pop today. The 2000s saw an international breakthrough by groups such as TVXQ, Super