SPECIAL ISSUE ARTICLE Transnational business feminism: Exporting feminism in the global economy Éva Fodor 1 | Christy Glass 2 | Beáta Nagy 3 1 Department of Gender Studies, Central European University 2 Department of Sociology, Social Work & Anthropology, Utah State University 3 Institute of Sociology and Social Policy, Corvinus University of Budapest Correspondence Christy Glass, Department of Sociology, Social Work & Anthropology, Utah State University, 0730 Old Main Hill, Logan UT 84322-0730. Email: christy.glass@usu.edu Business feminism is a brand of feminism that privileges women's advancement in the corporate hierarchy and cen- tres corporations as the ultimate purveyors of gender equity. While scholars have critiqued this formulation, little empirical research has analysed the processes that guide the dissemination and translation of business feminism in organizational settings within global corporate networks. This article advances scholarship on the global processes that drive the export of business feminism logics. We ana- lyse the process of dissemination of business feminism from the headquarters of multinational corporations to cor- porate hubs located in Hungary. This process relies on women executives who are charged with translating poli- cies and practices originating in the headquarters of west- ern corporations. In‐depth interviews with women executives charged with implementing corporate policies reveal the ways in which business feminism is interpreted, modified and/or resisted by actors within organizational settings. KEYWORDS business feminism, Hungary, transnational, neoliberalism, organizations 1 | INTRODUCTION In her bestselling manifesto Lean In, Sheryl Sandberg (2013) encourages women to liberate themselves from inter- nal constraints in order to realize their potential as leaders. As the title suggests, the emphasis is on women's need to overcome their self‐limiting ‘internal obstacles’ in order to achieve professional success. Though Sandberg's Received: 21 August 2017 Revised: 11 July 2018 Accepted: 7 August 2018 DOI: 10.1111/gwao.12302 Gender Work Organ. 2018;1–21. © 2018 John Wiley & Sons Ltd wileyonlinelibrary.com/journal/gwao 1