183 Copyright © 2017, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 10 DOI: 10.4018/978-1-5225-2480-9.ch010 ABSTRACT Culture is a scheme of knowledge shared by a relatively large number of people. Hence, it is a collection of explicit as well as implicit patterns of behaviour. It makes the members of the culture feel, think act and react in a certain, predefined way, hence makes their actions predictable. The literature on cultures, especially that of national cultures has focused on cultural differences and on understanding and mea- suring them for long decades, but in the 21st century the attention has shifted to leveraging benefits of multicultural environments and experiences. Hence, present paper—after providing a short insight into the basic approaches of national cultures—endeavours to analyse Russian and Hungarian culture. We aim to present the similarities and differences of the two cultures, along with tools and methods that are able to lessen these differences and harvest the benefits of them. INTRODUCTION Culture is the invisible bond which ties people together. The importance of culture lies in its close as- sociation with the ways of thinking and living. Culture is related to the development of our attitude. Our cultural values serve as the founding principles of our life. They shape our thinking, behaviour and personality. Culture is important for a number of reasons because it influences an individual’s life in a variety of ways, including values, views, desires, fears and worries. Belonging to a culture can provide individuals with an easy way to connect with others who share the same mindset and values (Chhokar, Brodbeck, House, Mahwah, 2007) Different Cultures Different People Kornélia Lazányi Obuda University, Hungary Peter Holicza Obuda University, Hungary Kseniia Baimakova Saint-Petersburg State University of Aerospace Instrumentation, Russia