365 17. The economic impact of the Women’s World Cup Dennis Coates 17.1 INTRODUCTION A good run at the World Cup, it creates a lot of interest, it certainly creates a lot of interest amongst non-soccer folks, but I’m not sure it makes all that much change on the soccer horizon. (‘Mike & Mike in the Morning’, ESPN Radio, July 18, 2011) The Women’s World Cup is arguably the most prominent international women’s sporting contest. This prominence comes despite having begun in only 1991. Since then, it has enjoyed robust growth. At the first event, held in China, 12 teams competed in six venues, four of which had seating capacity of 15,000 or less. The largest venue had a seating capacity of 60,000, but the second largest could hold only 25,000. When Germany hosted the World Cup in 2011, 16 teams played in nine host cities in much larger facilities. Only two of the stadiums had a capacity of less than 25,000 and none seated fewer than 20,000. Attendance at the two events is difficult to compare because the 1991 figures look suspicious. All the official attendance figures are reported in thousands and are too similar to the reported capacities of the venues and sometimes even exceed them. 1 Even accepting the apparently inflated Chinese figures, FIFA (Fédération internationale de football association) documents show that average attendance at the first Women’s World Cup was less than 20,000. In the 1999 tournament, held in the United States, average attendance was 37,319 in eight venues, half of which had a capacity of more than 80,000. The 2007 tournament, which was again in China, had an average attendance of 37,218 in five venues, the smallest of which had a capacity of 33,000. Average attendance in Germany 2011 was 26,428. The decline in attendance between 2007 and 2011 might be the result of generally smaller stadiums and a far weaker global economy. Total attendance was greatest for the 1999 World Cup, followed closely by attendance at the 2007 event, both of which drew over 1.190 million spectators to 32 matches. The 1999 World Cup was the first to feature 16 rather than 12 teams; it also increased the number of matches to 32 from 26. In Germany, total attendance exceeded 845,000. LEEDS & LEEDS 9781849809382 PRINT (M3127).indd 365 LEEDS & LEEDS 9781849809382 PRINT (M3127).indd 365 27/03/2013 13:23 27/03/2013 13:23