Volume 8, Issue 3, March – 2023 International Journal of Innovative Science and Research Technology ISSN No:-2456-2165 IJISRT23MAR1998 www.ijisrt.com 2048 Hurdles and Prospects of Ease of doing Business (EODB) : in Context of UP *Dr. Dhananjay Vishwakarma (Assistant Professor) Department of Commerce, Mahatma Gandhi Kashi Vidyapith, Varanasi **Saurabh Kumar Keshari, Research Scholar (JRF) Department of Commerce Mahatma Gandhi Kashi Vidyapith, Varanasi ***Shubham Sonkar, Research Scholar (NFSC) Department of Commerce, Mahatma Gandhi Kashi Vidyapith, Varanasi Abstract:- With India aiming towards US $5 trillion economy, it places a high priority on economic growth. The focus of Indian economy has been shifted towards industrialisation since second five years plan. With the increasing rate of Industrialisation and Start-ups, India is now leading with hundred plus Unicorns. This success has been reached by various policies like Make-in-India, Start-up India, Digitalisation. It has facilitated Ease of Doing Business (EODB) in the country. It is a measure which shows how difficult or easy to operate any business in a business environment. This study has tried to find out what are the various problems and challenges of EODB in UP. We have also analysed, what factors have made UP to jump up at the second position in EODB ranking and what factors have made UP a safer place for investment in industries. The study also shows the index of EODB given by world bank and India’s position in it. Keywords:- EODB, EODB Index, Economic Growth, Industrialisation, Unicorn I. INTRODUCTION As we all know, Uttar Pradesh is the most populous state of India with 23.56 crores people resides here and stood at 4 th rank in terms of area. In the term of population, alone population of UP is more than any country of the world except China, USA & Indonesia. Earlier, this state was lacking behind in terms of industrialisation and growth because of some of its stringent policies and lack of infrastructure. But this government when took over the reign, made its development journey under the strong leadership of visionary Prime Minister Narendra Modi. Whether it is about successfully organising the largest-ever Kumbh Mela or coping with the COVID-19 pandemic, the UP chief minister has displayed his excellent administrative skills. This has earned him praise from national and international organisations, including the World Health Organization (WHO). On the other hand, it is hard to overlook the State government's attempts to convert Uttar Pradesh into an ideal business destination and a vibrant, investor-friendly economy. This government is firm in its decision when it comes to development of the state. With the introduction of various business friendly policies and programs, state shows that it means the business. Global Investor Summit held in Lucknow, One District One Product (ODOP) scheme, hosting of Defence Expo and rapidly starting various infrastructure projects like establishing two defence corridor of the country, Jewar International Airport – which is among the World’s largest airports, Mega film city and various expressways are in the line. The huge workforce when combines with the strong will power and administration of visionary Chief Minister, increasing infrastructural developments & flourishing financial capabilities, it provides a great business friendly environment for business corporates to establish their industry in Uttar Pradesh. Along with all these, state government also easing out various rules, regulations and policies regarding working hours, maternity leave, licensing procedures and reducing the tax compliances and time taken in fulfilling all these procedures. II. LITERATURE REVIEW  Waldt, Gerrit van der; Fourie, David; (2022) in their research titled “Ease of Doing Business in Local Government: Push and Pull factors for Business Investment in Selected South African Municipalities” have identified that what factors influence the establishment of any business entity in particular area. They also suggested that statutory and regulatory framework should be simplified, reduce the bureaucratic red tape to simplify the administration and registration processes, such as registration of a business property, issuing of permits, and easy access to electricity.  Doshi, Rush; Kelley Judith G.; Simmons, A. Beth; (2021) in their paper titled “The Power of Ranking: The Ease of Doing Business Indicator and Global regulatory Framework” have thrown light on the indicators of EODB which is created and measured by World Bank, and also talked about the effectiveness of these ranking and on what parameters this ranking is calculated. In the study, the various flaws of this ranking and parameters were also discussed.  Garg, Vishal; Vashishtha, Simmi; (2021) in their study titled “Ease of Doing Business (EODB): An Analytical Study” reviewed the current state of Ease of Doing Business in India and how its environment is