www.bpsu.edu.ph/PIJIS ISSN 3028-1725 (Online) Vol I, No.1, 2023 DOI 10.5281/zenodo.12778007 The Influence of Service Quality on Visitor Satisfaction at Kurenai Beach Tourism Yohanes Languyu 1 Sudarsono 2* Frista Iin Wahyuni 3 Sitti Husna Noviana Djou 4 , and Nur Rizky Putri Mahadi 5 1,2,3,4,5 Bina Mandiri University Gorontalo *Email: sudarsono@ubmg.ac.id Abstract This study aims to determine the effect of service quality on visitor satisfaction at Kurenai Beach Tourism. This study aims to determine whether the effect of service quality on visitor satisfaction is seen from the quality of the product and the quality of service provided by Kurenai Beach tourism officers. This type of research uses a quantitative approach. The type of data used is primary data obtained through observations / observations on the working time of workers at Kurenai Beach tourism and secondary data obtained from data on the number of visitors at Kurenai Beach tourist attraction. The results showed that visitor satisfaction was more influenced by other variables. This is only natural, because judging from the magnitude of the correlation coefficient between variables shows there is significance. Keywords: Service Quality, Visitor Satisfaction 1. Introduction Tourism is a very reliable field because it can provide and increase regional income. This is evident from the increasing number of new tourist attractions that have sprung up both in terms of relatively affordable prices, to moderate and even at quite expensive rates. Indonesia is a country with many islands and a tropical climate, where there are tons of attractions ranging from nature tourism, playgrounds and many more. But to support the tourism sector, it takes elements that are closely related in terms of helping the growth and progress of the tourism world. The development of the business world is now increasingly dynamic along with the increasing public demand for products and services to meet all their needs. In order to maintain business continuity in the midst of highly competitive business competition, a company must provide customer satisfaction by talking outside the main tasks and functions, playing cell phones or watching TV.