http://ssc.sagepub.com/ Social Science Computer Review http://ssc.sagepub.com/content/26/1/75 The online version of this article can be found at: DOI: 10.1177/0894439307307687 2008 26: 75 originally published online 3 December 2007 Social Science Computer Review Matthias Rothensee and Sarah Spiekermann RFID-Based IS in Retail Between Extreme Rejection and Cautious Acceptance: Consumers' Reactions to Published by: http://www.sagepublications.com can be found at: Social Science Computer Review Additional services and information for http://ssc.sagepub.com/cgi/alerts Email Alerts: http://ssc.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://ssc.sagepub.com/content/26/1/75.refs.html Citations: What is This? - Dec 3, 2007 OnlineFirst Version of Record - Jan 18, 2008 Version of Record >> at Bibliothek d. Wirtschaftsuniversitaet Wien on May 19, 2014 ssc.sagepub.com Downloaded from at Bibliothek d. Wirtschaftsuniversitaet Wien on May 19, 2014 ssc.sagepub.com Downloaded from