International Journal of Intellectual Discourse (IJID) ISSN: 2636-4832 Volume 7, Issue 1. March, 2024 387 Social media addiction and pornography craving as factors predicting psychological well-being among undergraduate students of Federal University Gashua, Nigeria Mahmood Danasabe 1 , Ibrahim Zakariya Liman 2 , Bappah Baba Waziri 3 , Muhammad Adamu 4 1,2 Psychology Department, Federal University, Gashua, Nigeria. 3,4 Adamu Adamu College of Nursing and Midwifery, Federal Medical Centre, Azare, Nigeria. Corresponding Email: mahmooddanasabe95@gmail.com Abstract The goal of this study was to see if social media addiction and pornography craving can predict psychological well-being among undergraduate students of Federal University Gashua. The study used Ryff's Psychological Well-Being Scale, Bergen's Social Media Addiction Scale, Kraus Pornography Craving Scale, and a demographic questionnaire. Through simple random sample, three hundred and sixty-six undergraduate students from Federal University Gashua in Yobe State were chosen at random. Multiple regression analysis was used to examine the three hypotheses. The findings revealed that social media addiction and pornography craving, ethnicity, and gender all had a significant role in predicting psychological well-being among undergraduate students at Federal University, Yobe State. The study also recommends that academic institutions create an organized procedure and counselling centres to encourage students to report any occurrence of social media addiction and pornographic misconduct. Keywords: Pornography craving, Psychological well-being, Social media addiction 1. Introduction Numerous pressures arising from psychological, economic, social and educational demands have severe negative impact on an individual’s psychological well-being. Psychological wellbeing is an attribute enhances good quality of life and set the path for dealing with daily pressures which is associated with positive mood where everyone's pursuit it as a higher goal of life. (İşgör & Haspolat 2016). Educational institutions such as schools and colleges are not exempted in confronting such pressure difficulties. Individuals must lessen these negative impacts through acquiring a state of psychological well- being that allows him to feel stable in his personality and to enjoy strong social relationships with others (Santos et al.,2014). Social media addiction and pornography craving tends to weaken an individual’s psychological wellbeing (İşgör & Haspolat, 2016). Psychological wellbeing is defined as the extent to which an individual need to function optimally, realise attributes and talents unique to themselves, and focus on identity, purpose and meaning, in relations to others (İşgör & Haspolat, 2016; Andreassen et al., 2017). Social media addiction on the other hand, is defined as being so excessively concerned and highly driven by the use of social media that it affects social and daily activities as well as psychological well-being (Andeassen & Pallesen, 2015; Andreassen et al., 2016). Pornography craving could be conceptualized as a transient but intense urge or desire that waxes and wanes over time and as a relatively stable preoccupation or inclination to use pornography (Rosenberg, 2009; Tiffany & Wray, 2012). This research focuses on undergraduate students since they are at a pivotal point in their lives, as they are about to embark on a journey of career discovery According to research, social media addiction has a substantial impact on psychological well-being (Gomez et al., 2018).