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Pricing, greening, and transparency decisions considering the impact of
government subsidies and CSR behavior in supply chain decisions
Hossein Khosroshahi
*
khosroshahi@iut.ac.ir
Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan 84156-
83111, Iran
Stanko Dimitrov
sdimitro@uwaterloo.ca
Department of Management Sciences, University of Waterloo, 200 University Avenue West, Waterloo,
ON N2L 3G1, Canada
Seyed Reza Hejazi
rehejazi@cc.iut.ac.ir
Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan 84156-
83111, Iran
Abstract
In this paper, we analytically model different government subsidy strategies in a supply chain
manufacturing and selling a green product. We model the interaction between greening degree and
transparency level set by a manufacturer and its impact on not only the supply chain, but also
consumers and the government. The supply chain is composed of a manufacturer and a retailer. The
manufacturer can choose two different strategies. First, he only cares about his production profit;
and second, he concerns with CSR in addition to his production profit. We develop a new
transparency-based index of consumer satisfaction to model how the market reacts to manufacturer
CSR decisions. The government decide three different subsidy strategies. A three-stage Stackelberg
game model is developed and solved to analytically derive managerial insights. As a result, if the
transparency cost coefficient is sufficiently high, the greening degree and transparency level in CSR
concerns strategy are higher than when the manufacturer is not concerned with corporate social
responsibility. In addition, when the transparency cost coefficient is sufficiently high, the profit of
supply chain members and government are equal in both strategies. We give a real-world example
of Iranian brick industry.
*
Corresponding author
The final publication is available at Elsevier via http://dx.doi.org/10.1016/j.jretconser.2021.102485. © 2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/