Power Dynamics and Influence: A Case Study on MrBeast Enterprises Abstract MrBeast’s real name is Jimmy Donaldson. He is considered a worldwide phe- nomenon in terms of online content creation. In just a short period, he became an internet sensation, with his YouTube channel having over 300 million subscribers and billions of views. Although his success story is often associated with viral luck, it would be wrong to disregard the strategic brainwashing and media manipulation that were involved. 1 Introduction MrBeast’s real name is Jimmy Donaldson. He is considered a worldwide phenomenon in terms of online content creation. In just a short period, he became an internet sensation, with his YouTube channel having over 300 million subscribers and billions of views. Although his success story is often associated with viral luck, it would be wrong to disregard the strategic brainwashing and media manipulation that were involved. Extravagant stunts combined with massive giveaways are what define MrBeast’s con- tent. In many cases, such videos show him giving out huge amounts of cash or even cars and houses, something that never fails to attract attention and go viral. These charitable acts are carefully orchestrated in order to arouse strong emotions using psychological mechanisms like the reciprocity principle whereby viewers develop loyalty and a feeling of indebtedness, believing that they owe him for being good-hearted. In this way, not only does this improve his relationship with viewers, but he also works towards establishing himself in their minds as an altruist. In his career, MrBeast has had numerous achievements, the most notable being his video in 2017, where he counted up to a hundred thousand that received millions of views and marked a starting point for his fame. This was an example of how he understood YouTube and its algorithm with regard to creating a spectacle by which viewers could be glued to their screens. Subsequently, MrBeast increased its budgets for these videos with more complicated storylines and higher costs involved, but very often, he included huge monetary prizes, which played a crucial role in making him the top content creator. Apart from having a YouTube channel, MrBeast also extended his brand through various business ventures and charity initiatives. Among them is the MrBeast Burger, a virtual restaurant chain run using ghost kitchens. In this model of doing business, he can utilize his online influence to boost sales, though there have been some complaints about food quality as well as bizarre service experiences in certain outlets. MrBeast, in addition to his business ventures, is also known for his large-scale phil- anthropic efforts. Campaigns like Team Trees, which targeted 20 million trees being 1