https://iaeme.com/Home/journal/IJM 65 editor@iaeme.com International Journal of Management (IJM) Volume 15, Issue 4, July-August 2024, pp. 65-78, Article ID: IJM_15_04_005 Available online at https://iaeme.com/Home/issue/IJM?Volume=15&Issue=4 ISSN Print: 0976-6502 and ISSN Online: 0976-6510 Impact Factor (2024): 13.89 (Based on Google Scholar Citation) DOI: https://doi.org/10.5281/zenodo.13121092 © IAEME Publication A THEORETICAL STUDY OF PROMOTION POSITIVITY (PROMOTION BASED SELLING) WITH RESPECT TO AN INTERACTION EFFECT ON SALES, USEFUL FOR GENERAL BUSINESS MANAGEMENT Rajani H Pillai 1,* , S. Christina Sheela 2,i , Jalaja Enamala 2,ii,* , S. Malini 3,i,* , S Sriranjani Mokshagundam 3,ii,* , Prasanta Biswas 4,* 1 Assistant Professor, School of Commerce, Mount Carmel College (Autonomous), Bengaluru, India 2,i Associate Professor, Department of Management, Gnanam School of Business, Thanjavur – Affiliated to Anna University, India 2,ii Professor, Department of Management, Noble PG College, Hyderabad – Afflliated to Osmania University, India 3,i Visiting Faculty and Superintendent, Centre for Distance Education, Anna University, Tamilnadu, India 3,ii Professor, Department of Management, BGS B-School, Bangalore - Affiliated to Bangalore University, India 4 Management Practitioner (MBA Passout, Great Lakes Institute of Management, Gurugram, India * Corresponding Author ABSTRACT It may be a long permit in business management to think of an individual P and an individual S, in a given business function. Such individual categorization is vital and important to understand behaviour of a business. There should be always an interplay between P and S, on given individual function of P and S. The present study has formulated model on this individuality concern. On the way of its methodology, it has found various insights of business that, if applied correctly, would improve the business more and more. Entire study is theoretically built up with its own methodology to theoretical model formulation that could postulate an advance realism of business controllability without losing business profitability or as such as a revenue making. The study has immense future scopes of research and correctly anticipating a business good enough for present day revenues or profitability ahead. Keywords: Promotion, Sale, Interaction error and potential, Interaction between promotion and sale, Matrix of the interaction, Ratio of promotion to sale, Change Ratio, Interaction modeling.