https://scienceij.com
127
Rajović, J. et al. (2024). English language as one of the key entrepreneurial competences, SCIENCE International journal,
3(2), 127-131.
doi: 10.35120/sciencej0302127r UDK: 005.336.5:334.722]:811.111
1. ENTREPRENEURIAL SKILLS FOR THE 21st CENTURY
Innovation, creativity, perseverance, and self-confidence are features of a successful entrepreneur.
The 9F Concept of Successful Entrepreneurship (Bygrave,1997:23-24) is a concept known for
encompassing nine important elements of entrepreneurship, named so because all the terms covered
by this concept begin with the letter F (in English language). Those are: Founders - the importance of
entrepreneurship founders (wise and reputable); Focused - focus on selected and specific segments
of the market; Fast - quick decision-making and their rapid implementation; Flexible - ability to adapt to
changes; Forever-innovating - continuous search for novelty; Flat - reducing the number of management
levels; Frugal - constant pursuit of cost reduction; Friendship - maintaining good relationships with all
stakeholders; Fun - the ability to make collaboration with entrepreneurial companies enjoyable.
In addition to the aforementioned, it is also important to emphasize the significance of developing
skills and abilities related to successful communication within the company (Denic & Petkovic, 2023).
Among other things, this includes managerial skills necessary for motivating employees to work and
perform business tasks essential for entrepreneurial success; operational capabilities as a condition
for successful and efficient operations with the implementation of appropriate actions and measures;
communication skills encompassing both oral and written expression of ideas, thoughts, and projects,
ENGLISH LANGUAGE AS ONE OF THE KEY ENTREPRENEURIAL
COMPETENCES
Jelena Rajović
1*
, Milivoje Jovanović
1
, Nebojša Denić
2
, Ivana Bulut Bogdanovic
3
1
Academy of Applied Studies of Kosovo and Metohija, Serbia,
e-mail: gvozdena2001@yahoo.com, milivoje.jovanovic@akademijakm.edu.rs
2
University of Priština, Faculty of Sciences and Mathematics Kosovka Mitrovica,
e-mail: nebojsa.denic@pr.ac.rs
3
Faculty of Social Sciences, Belgrade, R.Serbia, e-mail: ivana.bulut@fdn.edu.rs
Abstract: Today, entrepreneurship is considered an imperative driver of economic development, productivity, innovation
and employment. In the world we live in, which imposes increasingly difficult and demanding tasks on future generations, young
entrepreneurs are required to possess various skills necessary for a successful career. One of those skills is good knowledge
of the English language, as a prerequisite for successful business in an international level. It is a well-known fact that today the
English language as a lingua franca opens up many opportunities in the business world, especially for people who possess
appropriate language competences. It helps to overcome borders and therefore all those who are interested in bringing their
visions to the world business scene must have a good command of the English language. Knowledge of the English language
is a prerequisite for achieving business goals and successful entrepreneurship. This paper explores key aspects of educating
young entrepreneurs, with an emphasis on the importance of the English language as a crucial entrepreneurial skill. Its aim
is to highlight the significance of the English language in entrepreneurial activities and its importance for business success.
It focuses on language skills specific to the entrepreneurial profession, necessary for successful communication in English
in the field of entrepreneurship, both in written and oral form. In line with that, key language competencies that a successful
entrepreneur must possess in order to achieve communication at an international level have been defined. The significance of
the English language in the field of entrepreneurship surpasses mere necessity for performing specific tasks. It pertains to the
overall reputation of the company and the ability of its employees to operate independently and confidently in the market. This
particularly includes a greater willingness to take risks, significantly enhanced through strong language skills, contributing to the
creation of a positive business environment. Language competency in a business environment encompasses the development
of appropriate entrepreneurial and social skills, such as leading and participating in business meetings, negotiating, writing
business letters (in electronic or written form), communicating with foreign partners and clients, and similar activities. All of
these skills need to be practiced within the context of the English language, which is a necessary element in the education of
entrepreneurs. An entrepreneur who is proficient in English, both in oral and written communication, avoids potential cultural
and business barriers. It is essential to emphasize that language proficiency is acquired only through a continuous learning
process that must be well-structured so that its application in entrepreneurship could be meaningful.
Keywords: English language, language competencies, entrepreneurship, business, education
Field: Education
© 2024 by the authors. This article is an open access article distributed under the terms and conditions of the
Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
*
Corresponding author: gvozdena2001@yahoo.com