E-ISSN 2281-4612 ISSN 2281-3993 Academic Journal of Interdisciplinary Studies www.richtmann.org Vol 10 No 1 January 2021 248 . Research Article © 2021 Qaddhat et.al.. This is an open access article licensed under the Creative Commons Attribution-NonCommercial 4.0 International License (https://creativecommons.org/licenses/by-nc/4.0/) Received: 9 August 2020 / Accepted: 2 December 2020 / Published: 17 January 2021 Evaluation of Visitor Management and its Impact on Visitor Experience and Satisfaction at Archaeological Sites in Jordan (Case Study: Jerash) Ranea Mohammed Qaddhat 1* Hanaa Abedlkader Fayed 2 Ghada Mohamed Wafik 2 1 Department of Tourism Management, Faculty of Tourism and Hospitality, University of Jordan/Aqaba, Jordan 2 Department of Tourism Studies, Faculty of Tourism and Hotels management, Fayoum University, Egypt *Corresponding Author DOI: https://doi.org/10.36941/ajis-2021-0022 Abstract This study aims to assess visitor management at the Jerash archaeological site in Jordan. It also sheds light on their approaches in guiding and managing visitors at the site, and to discover the effectiveness of adopting indirect approaches (soft strategies) by comparison to using direct approaches (hard strategies). This study examines the effects of visitor management practices on the level of experience quality for visitors, as well as on their satisfaction. The primary data has been obtained from various tools, mainly a survey questionnaire. The study has used descriptive analysis and linear regression. Moreover, the researcher has used site observation to assists in supporting, or refuting, the findings. The study has revealed an effect of visitor management on the visitor quality of experience and visitor satisfaction. The study has come up with many recommendations that will improve the effectiveness of visitor management at the Jerash site. Keywords: Visitor, Management, Experience, satisfaction, Jerash, Jordan 1. Introduction Today, tourism is one of the most important economic sectors in the world, and its importance has grown as an industry and as a craft that contributes to economic and social development. The global travel & tourism sector accounted for 10.4% of global GDP and 313 million jobs, or 9.9% total employment, and contributed the US $7.6 trillion to the global economy in 2017 as shown in the, and this grew in 2018 at 3.9 percent to contribute an $8.8 trillion, including 319 million jobs to the world economy as shown in the. By 2028 this is expected to rise to 413 million jobs (WTTC, 2018). So, countries, especially developing countries, must focus on the tourism industry and managing