Information Management and Business Review (ISSN 2220-3796) Vol. 15, No. 4(SI), pp. 299-305, December 2023 299 Marketing Orientation, Customer Orientation, Entrepreneurship Education and Women Entrepreneurship Sustainability in Small and Medium-Sized Enterprises (SMEs) in Malaysia Nor Hamiza Mohd Noor 1 *, Intan Maizura Abd Rashid 1 , Noraishah Kamarolzaman 1 , Nor Azmawati Husain 1 & Hamidah Binti Norman 2 1 Faculty of Business and Management, Universiti Teknologi Mara, Kampus Bandaraya Melaka Malaysia 2 Universiti Melaka (UNIMEL), Melaka, Malaysia norhamiza226@uitm.edu.my, intanmaizuraar@gmail.com, norai213@uitm.edu.my, noraz462@uitm.edu.my, *hamidahnorman@unimel.edu.my Abstract: The focal point of the examination included investigating the achievement factors among women entrepreneurs in the province of Malaysia. This paper additionally explored to what degree a few particular factors, for example, entrepreneurship education management, customer orientation and marketing orientation can clarify its commitment towards turning out to be effective women entrepreneurship visionary. Women entrepreneurs have been progressively mainstreamed into advancement forms, and by assuming an assortment of jobs at the family, network and society levels, they have had the option to add to national improvement and thriving. Reflecting dynamically expanded political will, progressive Malaysian advancement plans have put a more prominent accentuation on mainstreaming women entrepreneurs in national improvement through certifiable multi-sectoral approaches and projects. Gender orientation as an advancement center was first referenced in the Third Malaysia Plan (1976–1980), which supported the dynamic interest of women entrepreneurs being developed and their commitment to the economy. The job of Women entrepreneurs in neediness destruction was given acknowledgment under the Fifth Malaysia Plan when social projects to elevate the state of women were supplanted by monetary projects. The results show that the regression analysis on entrepreneurship education management, customer orientation and market strategy affect the sustainability of SMEs. Numerous studies have been undertaken to evaluate the effects of various elements on women's entrepreneurial success, but our study looked into several entrepreneurship education management, customer orientation and market strategy factors towards women's entrepreneurship sustainability that have largely gone unexplored, particularly in Malaysia. The current study further adds to the previous literature by providing empirical evidence. Keywords: Sustainable Entrepreneurship, SME, Entrepreneurship Education Management, customer orientation and marketing orientation. 1. Introduction and Background The number of women entrepreneurs in Malaysia has grown in the last three decades as a result of the emphasis on industrialization and growing excitement for privatization, autonomous work, and business- planned jobs. The incidence of business wandering is continually expanding as Malaysia's administration truly offers assistance and motivating forces so that the country can decrease imports while rising send out, resulting in an increasingly great monetary development (Yifu & Wang, 2022). Strengthen the perceptions that a certain, inventive, and innovative women entrepreneur, capable of achieving self-financial autonomy solely or in collaboration, create business opportunities for others by starting, building, and demonstrating the undertaking to staying up with her own, family, and public activity. Our clear observations and meetings among a few female entrepreneurs working in their firms provide some unique insight into traveling. Others like to get involved in business since it allows them to interact with others rather than staying at home. According to an ongoing Award Thornton's report titled Women Entrepreneur 2019, women hold 36% of senior management positions in Malaysian firms, ranking second in the region after the Philippines (37.5%). According to a 2018 Master card study on women entrepreneurs, 31.3 percent of businesses in Malaysia are owned by women. On International Women's Day, another report based on Award Thornton's yearly review of 5,500 firms in 36 economies reveals that Malaysia has the lowest proportion of senior corporate posts held by women in ASEAN. In 2017, women occupied 24% of senior business posts, down from 26% a year ago, and 34% of firms had no women in senior administration, up from 31% a year previously. In the ASEAN locale, Indonesia has the most elevated extent of senior business jobs held by women (46%), trailed by the Philippines (40%), Thailand (31%) and Singapore (30%).