The 2 nd International Conference on Elementary Education Volume 2 Nomor 1, ISBN 978-623-7776-07-9 ICEE-2 Global Perspective on 21 st Elementary Education Page 698 School Leadership Strategy and Strategic Planning in Early Childhood Education at the Industrial Revolution 4.0 Era in Character Building (Case Study at Tri Daya Cimahi Kindergarten) Cucu Jajat Sudrajat 1 , Mubiar Agustin 2 1,2 Indonesian University of Education  cucu0881@gmail.com Abstract. The Industrial Revolution 4.0 had a significant impact on education system including Early Childhood Education. There are many worries of community, that industrial revolution 4.0 will change the culture of the school and eliminate the character values. Therefore, leadership strategy is needed, in order to be able to empower all elements to jointly face it, with strategic steps so that schools are able to develop children’s potential and character building. Besides, the Industrial Revolution 4.0 Era need strategic planning to realize the quality of schools with character building oriented. This study aims to describe how leadership strategies and strategic planning in Early Childhood Education in the industrial revolution 4.0 era are able to build the children’s character. This study uses a qualitative approach with method of case study in Tri Daya Kindergarten Cimahi. The results showed that the Principal's Leadership Strategy and Strategic Planning in Tri Daya Kindergarten of Cimahi had a very crucial to face the industrial revolution 4.0 era in realizing competent, technology-oriented, quality of early childhood education in character building. Conclusion of this research, that the principal's leadership strategy and strategic planning in the industrial revolution 4.0 era have a great influence on the children's character building. Keywords: Leadership Strategy, Strategic Planning, Early Childhood Education, Industrial Revolution 4.0, Character Building INTRODUCTION ~ The rapid development of science and technology brings changes to education field. The various of learning in digital system or digitizing the education system, shows that the digital technology is play a role in the education system. The development of digital technology in the education system is inseparable from the influence of globalization, known as the industrial revolution 4.0. Professor Klaus Schwab who is an economist through his book entitled "The Fourth Industrial Revolution". Introducing the industrial revolution for the first time, that the industrial revolution 4.0 has changed the lives, mindsets and ways of working of people (World Economic Forum, 2015). The influence of the industrial revolution is greatly felt by the education field, including early childhood education (PAUD) as the smallest part of the education system in Indonesia. The existence of the industrial revolution 4.0 has a positive impact that is increasingly advanced and developing learning systems, but also has a negative impact on schools if they are unable to answer the challenges that arise, namely the eliminate of the character values of children who have been being built. Character becomes one of the important pillars needed in facing the era of the industrial revolution 4.0 (World Economic Forum, 2015). Therefore, building character is not an easy because it will face various challenges, and this is what faced the Indonesian people in the era of the industrial revolution 4.0 (Sutarna, 2018: 162). We know that with globalization that