HARSHBARGER ET AL. IMPLEMENTATION, ADAPTATION, AND TAILORING
An Empirical Assessment of
Implementation, Adaptation, and Tailoring:
The Evaluation of CDC’s National
Diffusion of VOICES/VOCES
Camilla Harshbarger, Gretchen Simmons, Helen Coelho,
Kira Sloop, and Charles Collins
The Centers for Disease Control and Prevention (CDC), through its Diffusion of Ef-
fective Behavioral Interventions (DEBI) program, trained over 260 agencies on
VOICES/VOCES between August 2003 and April 2005. ORC Macro conducted in-
terviews with agency staff 3 months after receiving VOICES/VOCES training. This
article discusses the diffusion of VOICES/VOCES; agencies’ adoption, adaptation,
and implementation of this intervention; and needs for ongoing proactive technical
assistance (TA) for agencies to successfully integrate behavioral interventions into
their programs. The vast majority of agencies implemented VOICES/VOCES with fi-
delity to the core elements, and agencies successfully adapted the intervention to
make it more appealing to target populations. TA is needed for interventions to be
successfully adapted and implemented with fidelity to the core elements, and to en-
sure program sustainability. More effective interventions of short duration and mini-
mum complexity to easily match with existing resources and conditions of agency
capacity among HIV prevention providers in the community are needed.
BACKGROUND
Despite the availability of resources for implementing interventions shown to be effective
with certain populations, there is insufficient literature addressing systematic processes for
translating, adapting, implementing, or evaluating behavioral HIV prevention interven-
tions in community settings (Gandelman & Rietmeijer, 2004; Universitywide AIDS Re-
search Project, 2004). Once an agency adopts an intervention, its actual impact depends
on how it is implemented in the field. Replication is based on the premise that a successful
research–based HIV prevention intervention conducted with fidelity in the community
should produce outcomes similar to those in the intervention trial (Kelly, Somlai, et al.,
2000). Therefore, the entire intervention protocol, including the number and sequence of
sessions; the content, procedures, and activities in each of the sessions; and the settings and
characteristics of the participants, should mirror those used in the research trial.
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AIDS Education and Prevention, 18, Supplement A, 184–197, 2006
© 2006 The Guilford Press
Camilla Harshbarger and Charles Collins are with the Centers for Disease Control and Prevention.
Gretchen Simmons, Helen Coelho, and Kira Sloop are with ORC Macro. The authors would like to ac-
knowledge the following former ORC Macro staff for instrument design, piloting, and data collection con-
tributions to this project: Jyothi Thrivikramen, Erica Amato, and Gingi Pica.
The findings and conclusions in this article are those of the authors and do not necessarily represent the
views of the Centers for Disease Control and Prevention.
Address correspondence to Camilla Harshbarger, Ph.D., Behavioral Scientist, Centers for Disease Control
and Prevention, Division of HIV/AIDS Prevention, 1600 Clifton Road, NE, Mailstop E-40, Atlanta, GA
30333; e-mail: UZZ9@cdc.gov