European Journal of Computer Science and Information Technology 11 (5), 19-29 2023 Print ISSN: 2054-0957 (Print), Online ISSN: 2054-0965 (Online) Website: https://www.eajournals.org/ Publication of the European Centre for Research Training and Development -UK 19 Information Overload: A Conceptual Model Anasuodei Moko 1 , Maudlyn Victor-Ikoh 1 and Biobele Okardi 2 1,2 Department of Computer Science and Informatics, Federal University Otuoke, Nigeria doi:https://doi.org/10.37745/ejcsit.2013/vol11n51929 Published October 15 2023 Citation: Moko A., Victor-Ikoh M. and Okardi B. (2023) Information Overload: A Conceptual Model, European Journal of Computer Science and Information Technology, 11 (5), 19-29, 2023 ABSTRACT: This age of massive production and usage of information ranging from online resources to print has constantly created the need to educate individuals on Information overload, which happens when one is saddled with the task of processing and accessing excessive information at work and in life generally. Information overload is the abundance of information with limited cognitive processing capacity to the receiver. Despite its widespread discussion, a universally accepted definition or explanation remains elusive due to the diverse terminology employed. This variation in terminology implies differing levels of information overload. There is a dire need to develop a variety of models that assist information designers in understanding, measuring, and determining when an individual becomes overloaded with information. Drawing on Dubin's theory, which provides a systematic framework for conceptual model development, this study utilizes the initial stages of theory building to create a Conceptual Model of information overload and its Primary Components together with their Sub-components. This model serves as a foundation for generating testable hypotheses and operationalizing the concept of information overload for further empirical investigations. KEYWORDS: information, overload, model, information processing, cognitive overload INTRODUCTION Information is an important input in any human activity. For almost as long as there has been recorded information, the world has seen exponential growth in the volume of information materials available in various forms, which has been further accelerated by unprecedented advancements in Information and Communication Technologies [1]. People have been concerned about the increasing volume of information that they must deal with in their daily lives for many centuries, and this has become even more pressing since the advent of ubiquitous digital information in the late twentieth century. This phenomenon has commonly been referred to as information overload [2]. The term "information overload" was coined by American social scientist and professor of political science at Hunter College Bertram Gross in 1964, to refer to an occurrence when the amount of input to a system exceeds its processing capacity, this term was popularized by Alvin Toffler in the 1970s and has been the most commonly used. Libraries and information science (LIS) professionals and computer scientists have made concerted efforts to deal with this massive propagation of information through various bibliographic control and information