Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=wsmq20 Services Marketing Quarterly ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/wsmq20 Emotional Brand Attachment and Attitude toward Brand Extension Arash Vahdat , Hanieh Hafezniya , Younis Jabarzadeh & Park Thaichon To cite this article: Arash Vahdat , Hanieh Hafezniya , Younis Jabarzadeh & Park Thaichon (2020): Emotional Brand Attachment and Attitude toward Brand Extension, Services Marketing Quarterly, DOI: 10.1080/15332969.2020.1786245 To link to this article: https://doi.org/10.1080/15332969.2020.1786245 Published online: 09 Jul 2020. Submit your article to this journal Article views: 3 View related articles View Crossmark data