EFFECT OF SPORTS SPONSORSHIP ON PURCHASE INTENTION OF SPECTATORS-A STUDY OF IPL SEASON 5 GURPARTAP SIIIGH , A]IIBIKA BHATIA SHG AS AN INSTRUMENT FOR FINANCIAL INCLUSION IIAVEETI KUiI/IR.H, DR.S.J.MAIIJUNATH, DR.A}IITHA IHttttit uAll USAGE AND PERCEPTION OF PLASTIC MONEY AMONG THE CUSTOMERS 0F BANK 0F INDIA : AN EMPIRICAL STUDY V. VIMALA, DR. K. S. SARALA CROPPING T0WARDS COMMERCIALISATION: AREWE NEGLECTING FOOD SECURIW? (A CASE STUDY OF KARNATAKASTATE) S. YOGESHWARI CUSTOMER SATISFACTION TOWARDS E-CRM IN BANKING SECTOR - WITH SPECIAL REFERENCE TO CENTRAL BANK. COIMBATORE DR.(lflRS.) S.SHALIN|, MRS.T. CHTTHRAKALA IMPACT OF POPULATION GROWI-H ON TRANSFORMATION OF ENVIRONMENI ECONOMY AND SOCIETY- AN APPRAISAL, SOUTH DISTRICTS, SIKKIM DR. SAI{DIPA}I CHAKRABORIY, MS. SAIIGHAMITRA SARKAR IMPACT OF GLOBALIZATION ON THE GRO\^r|-H OF LIFE INSURANCE SECTOR IN INDIA KUMARI MARY MATHE A STUDY ON IMPACT OF HUMAN RESOURCES MANAGEMENTAFFECTING BUSINESS ENVIRONMENT DR.HIREMANI I{AIK, PROF.M.RAMESH 51-62 UNFOLDING ATTITUDE OF YOUTH TOWARDS MOBILE HANDSET BRANDS: A STUDY INNORTH GUJARAT REGION OF INDIA DR. BHAVIiI PAiIDYA. PROF. YUVARAJ VYAS & 63-70 PROF. BHAVESHKUMAR J.PARMAR IS PRIVATE INSURANCE A BLESSING IN DISGUISE FOR LIFE INSURANCE CORPORATION OF INDIA? A STUDY IN KARNATAKA DR. MAHESH RA.lcopAL 71-77 AN EMPIRICAL STUDY ON RECEIVABLES MANAGEMENT IN CEMENTSECTOR IN INDIA DR. HITESH D. VYAS, MR. VISHAL SHAH 78-82 THE EFFECT OF TRAINING & DEVELOPMENT ONTHE PERFORMANCE OF EMPLOYEES OF THE ORGANIZED RETAILERS IN AMRAVATI CITY MR. SANTOSH SAIRISE, DR. P. T. CHAUDHARI 83-85 PRODUCTIVITY GROWTH OFINDIAN MANUFACTURING INDUSTRY sH. S0FIA DEV| 86-89 Contents 01 -06 07-1 3 14-20 21-29 30-35 36-42 43-50